Post Graduate Diploma in Advertising & Public Relations

The one-year Post-Graduate Diploma Course in Advertising and Public Relations was started in 1981 to fulfill a long-felt need in this expanding field of mass communication.

The course entails two broad areas viz. Advertising and Public Relations. It aims at building an understanding of the role and potential of communication and instill in scholars an ability to integrate various communication tools for achieving organizational goal, brand strategies et al. An effort is made to groom the students as team leaders and problem solvers.

A three-tier faculty system operates for the teaching and training of the PGD, which includes the Core faculty, practitioners from the industry and Senior Professionals, who are invited from time to time to share their experiences and enlighten the students about the industry. Hands-on experience is thus given emphasis along with valuable theoretical knowledge. The Advertising and Public Relations PGD programme has kept itself abreast of the changing market environment and the expectations of the industry.