Post Graduate Diploma in Business Management: Marketing

N. L. Dalmia Institute of Management Studies and Research
In Mumbai

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Important information

  • Post Graduate Diploma
  • Mumbai
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Mumbai
Sector 1, Srishti Complex, Opp. Bhaktivedanta Hospital, Mira Road (East), 401104, Maharashtra, India
See map

Course programme

Post Graduate Diploma in Business Management (PGDBM), a two year full - time course approved by All India Council for Technical Education (AICTE).

First Year:

I Semester:

1.Perspective Management
2.Financial & Cost Accounting
3.Economic Environment of Business
4.Production Management
5.Individual & Organisation
6.Statistics for Management
7.Legal Aspect of Business
8.IT for Management
9.Communication Skills
10.Marketing Management

II Semester:

11.Managerial Economics
12.Management Accounting
13.Operations Research
14.Market Application & Practices
15.Financial Management
16.Human Resources Management
17.Taxation - Direct & Indirect
18.Research Methodology
19.Management Information Systems
20.Group and Organisational Effectiveness

Second Year:

III Semester:

21.Perspective Management (Case Studies)
22.Productivity Techniques (University Paper)

Marketing:

23.Marketing Research
24.Advertising & Sales Promotion Management.
25.Consumer / Industrial Buyer Behaviour
26. a) Retail Management
b) Social Marketing
27.a) Sales Management
b) Distribution Management
28.Product / Service Management
29.Finance in Marketing & Personnel
OR
Management Control Systems
30. a) Quantitative Models in Marketing
b) Marketing Strategy

IV Semester:

31.Business Policy (Cases / Projects)
32.Ethics in Business
33.International Business (University Paper)
34.Entrepreneurship Management (University Paper)

Marketing:

35.International Marketing
36.Security Analysis & Portfolio Management
Or
Environment Management
Or
Enterprise Planning Systems
Or
Decision Science
37.Special Studies / Development in Marketing (Project)


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