Post Graduate Diploma in Business Management: Marketing
Post Graduate Diploma
In Mumbai
Description
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Type
Post Graduate Diploma
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Location
Mumbai
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
Post Graduate Diploma in Business Management (PGDBM), a two year full - time course approved by All India Council for Technical Education (AICTE).
First Year:
I Semester:
1.Perspective Management
2.Financial & Cost Accounting
3.Economic Environment of Business
4.Production Management
5.Individual & Organisation
6.Statistics for Management
7.Legal Aspect of Business
8.IT for Management
9.Communication Skills
10.Marketing Management
II Semester:
11.Managerial Economics
12.Management Accounting
13.Operations Research
14.Market Application & Practices
15.Financial Management
16.Human Resources Management
17.Taxation - Direct & Indirect
18.Research Methodology
19.Management Information Systems
20.Group and Organisational Effectiveness
Second Year:
III Semester:
21.Perspective Management (Case Studies)
22.Productivity Techniques (University Paper)
Marketing:
23.Marketing Research
24.Advertising & Sales Promotion Management.
25.Consumer / Industrial Buyer Behaviour
26. a) Retail Management
b) Social Marketing
27.a) Sales Management
b) Distribution Management
28.Product / Service Management
29.Finance in Marketing & Personnel
OR
Management Control Systems
30. a) Quantitative Models in Marketing
b) Marketing Strategy
IV Semester:
31.Business Policy (Cases / Projects)
32.Ethics in Business
33.International Business (University Paper)
34.Entrepreneurship Management (University Paper)
Marketing:
35.International Marketing
36.Security Analysis & Portfolio Management
Or
Environment Management
Or
Enterprise Planning Systems
Or
Decision Science
37.Special Studies / Development in Marketing (Project)
Post Graduate Diploma in Business Management: Marketing