Post Graduate Diploma in Business Management (Marketing)

Xavier Institute of Social Service
In Ranchi

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Important information

  • Post Graduate Diploma
  • Ranchi
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Ranchi
Dr. Camil Bulcke Path, 834001, Jharkhand, India
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Course programme

Post Graduate Diploma in Business Management (Marketing)

The academic rigour is unparalleled...
The PGDBM curriculum is uncompromisingly rigorous and intensive. The course is spread over four semesters. The first two semester curriculum, compulsory for both Marketing and Finance, contains papers related to the foundation and integration areas of management. Basic conceptual knowledge is provided that inculcates attitudes and skills necessary for managerial effectiveness. The subjects range from Finance and Accounting, Marketing, Organization Behaviour, Systems, Production and Quantitative Techniques and Economics.

At the end of the second semester the students are required to undertake a project in any organization as an integral part of the course curriculum.

In the third and fourth semesters the students take up subjects in their respective areas of specialization. Students are offered specialization in a major-minor (dual) combination. A student specializing in marketing takes up eleven papers in marketing and five papers in Finance whereas a student of Finance specialization takes up eleven papers in Finance and five papers in marketing. In addition to this they also have to take compulsory papers irrespective of their specialization. In total, students have to cover thirty eight (38) papers to be finally eligible for the award of the diploma.

Semester - I

Marketing management - I

Organization Behaviour

Mathematics for management

Quantitative Techniques

Accounting for managers

Essentials of management

Computers in management

Business communications

Business environment

Business ethics

Semester - II

Marketing management - II

Managerial economics

Financial management

Research Methodology

Production & Operations management

Human Resource management

Logistics & Supply chain management

Management Information System

Business Law

Accounting for managers - II

Semester - III

Consumer Behaviour

Integrated Marketing Communication

Product & Brand mgmt

Industrial marketing

Retail management

Services marketing

Business Policy & Strategic management

Plus three Finance Subjects

Cost & management A/c

Project management

Mgmt. of Financial Institutes

Semester - IV

International marketing

Sales & distribution management

Customer Relationship Management

Marketing Research

Marketing in Practice

Corporate Social Responsibility

Plus two Finance Subjects

Corporate Finance

Insurance & Risk management


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