Post Graduate Diploma Course in Marketing Management (P.G.D.M.M.)

INSTITUTE OF BUSINESS MANAGEMENT & RESEARCH
In Pune

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Important information

  • Post Graduate Diploma
  • Pune
  • Duration:
    1 Year
Description

To equip young graduates with essential principles and practices of Marketing Management, to enable them to take up employment in industrial and commercial establishments, also to start their own business activities.

Important information
Venues

Where and when

Starts Location
On request
Pune
MIDC, Block ‘C’, Chinchwad, 411019, Maharashtra, India
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Frequent Asked Questions

· Requirements

Any graduate or those who are appearing for their final year degree examination in any discipline of an approved University or any diploma awarded by Board of Technical Education (post SSC 3 years) and with 2 years work experience after the Diploma or one year work experience after H.S.C.. Post Diploma work experience certificates have to be produced at the time of admission.

Course programme

PGDMM graduates can take up employment in industrial and commercial establishments in the area of Marketing & Sales. They can join as Marketing Trainees and grow up to become Senior Executives in their organisations. Some can even start their own consultancy or agency.

Semester I:

Basics of Marketing
Sales Management and Marketing Research
Strategic Business Analysis and CRM
Laws relating to marketing and Principles of Management.

Semester II:

Retail & Distribution Marketing
Integrated Marketing Communication
Service Marketing & Rural Marketing
Project Report


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