Post Graduate Diploma in Customer Relationship Management

Symbiosis Centre for Distance Learning
In Bangalore, Pune and Nashik

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Important information

Description

Important information
Venues

Where and when

Starts Location
On request
Bangalore
Symbiosis Centre for Distance Learning Symbiosis Campus, Sr. No. 94, 95, Nearest Landmark: towards HCL Technologies, next to CGI, Electronic City Ph - I, Hosur Road,, 560100, Karnataka, India
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On request
Nashik
Symbiosis Centre for Distance Learning C/o Symbiosis Institute of Operations Management(SIOM) A-23, Shravan Sector, CIDCO, New NASIK , 422008, Maharashtra, India
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On request
Pune
Symbiosis Centre for Distance Learning Symbiosis Bhavan, 1065 B, Gokhale Cross Road, Model Colony,, 411016, Maharashtra, India
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Frequent Asked Questions

· Requirements

- Graduates in any discipline from a Recognized University Or - Diploma holders (3 years diploma from recognized Polytechnic) with minimum 5 years supervisory experience Or - NRIs and International Students who have graduated from an Accredited University.

Course programme

The PGDCRM curriculum is designed to help businesses use technology and human resources to gain insight into the behaviour of customers and the value of those customers. The PGDCRM program concentrates on the retention of customers by collecting data from every interaction each customer makes with a company, from mall access points whether they are by phone, mail, web or field. Students will also learn the difficulties in creating brand image and maintaining it, along with business communication.

Curriculum

1st Semester

09.113.01 Consumer Behaviour
09.118.01 Marketing Research
09.160.00 e-Business
09.174.01 Customer Relationship Management
09.198.00 CRM in Service Industry

2nd Semester

09.189.00 Advanced CRM
09.197.00 Cases in CRM
09.199.00 B2B Markets & CRM

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