Post Graduate Diploma in Entrepreneur Development:Entrepreneurship and Innovation

Bharathiar University
In Coimbatore

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Important information

  • Post Graduate Diploma
  • Coimbatore
Description

Goals. To enable the students to learn the various aspects of innovation and methods of. Fostering Innovation. Objectives. On successful completion of the course the students will be able to understand. 1. the importance of innovation in business. 2. the process of planning innovation. 3. the role of innovation in marketing. 4. the various tools in technological innovation. Contents

Important information
Venues

Where and when

Starts Location
On request
Coimbatore
Bharathiar University, Coimbatore, 641046., Tamil Nadu, India
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Course programme

The course presents the various aspects of entrepreneurship, invention and importance
of innovation in business management and expansion.
Goals
To enable the students to learn the various aspects of innovation and methods of
Fostering Innovation
Objectives
On successful completion of the course the students will be able to understand
1. the importance of innovation in business
2. the process of planning innovation
3. the role of innovation in marketing.
4. the various tools in technological innovation.
Contents
UNIT I
Innovation in business - the big picture -The IQ - Innovation Quotient - Stepping off
the cliff - Establishing environments for creativity - Cycling worlds - Creating the
climate - Taking risks, failing and being OK.
UNIT II
Working in an environment for creativity - The death of the chairperson - Listening: for
ideas and to the meeting in your head - Speaking for easy listening - Questioning... the
wisdom? - The destructive nature of questions - Hiding ideas behind questions -
Discounting and revenge cycles - itemized response
UNIT III
The Creative Problem - solving Structure - Planning- Task analysis - Springboards -
Speculative thinking exercise - Imaging, metaphor, analogy and excursion - Journey
into absurdity - Selection of springboards - Idea development - Developmental thinking
exercise - Next steps - Learning from actual experience.
UNIT IV
Invention and Innovation - The Breakthrough Dilemmas - Invention : Seeing
Differently - Innovation: The Long Road - Fostering Invention - Mentoring and
Apprenticeship - Fostering Innovation -Innovative Research Groups - Obstacles to
Radical Innovation - Cultures of Innovation - Innovation at the Crossroads.
UNIT V
Innovation and the Market - Assessing the Risk - The Innovation Process - Where Are
We Now ? - The Diagnosis - The Consultation Group - Selecting a Strategy - Preparing
the Organisation - Setting up the Investment.
Evaluating the Costs of the Project - Evaluating the Impact of the Project - Innovation
is a State of Mind - Technology Watch - Acquiring Technological Innovation -
Intellectual Property - Partnership

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