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National Institute of Event Management

Post-Graduate Diploma in Advertising, Media & Event Management in Mumbai


National Institute of Event Management

Classes - Post Graduate Diploma

Place

Mumbai (Maharashtra)

Duration

1 Year

Rs99,730 + VAT

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Post-Graduate Diploma in Advertising, Media & Event Management
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Post-Graduate Diploma in Advertising, Media & Event Management in Mumbai summary

Type Post Graduate Diploma Duration 1 Year
Method / place Contact institue Classes in Mumbai where
Students enroled 70 in the last year
Price Rs99,730 + VAT
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Post-Graduate Diploma in Advertising, Media & Event Management in Mumbai details

  • Post-Graduate Diploma in Advertising, Media & Event Management
With opening of the markets of competition all over the world, the race of survival in business has become fiercer and hence the best of organizations and business homes cannot afford to remain content. Today's personnel have to be capable, competitive and well equipped with multifaceted knowledge. If an event personnel has no knowledge of the Ad and PR world, the markets, brands and the all powerful media world, he may not be able to cope up with the competitions. An Ad person who has knowledge of events is definitely in demand, and if a media person comes equipped with knowledge of advertising, marketing branding and below the line activities like events he is definitely welcomed by a fast growing company.

Persons equipped with knowledge of all the fields is in better demand, and they are not only easily absorbed and promoted, but they are preferred for managerial positions. There will be a definite requirement for such multifaceted trained personnel in the entertainment industry.

Its well researched Post-Graduate Diploma in Advt., Media and Event (PGDAME) is the magic wand that shall open the doors of these huge fast growing industries to you for managerial slots. The one year all inclusive full-time course trains you for all round knowledge in the first semester and offers specialization in any two in the second semester.

Simple, practical and detailed classroom teaching is done.

The Details of the papers are:


-Semester I:


# Communication process and Introduction to Corporate Communications

# Consumer behavior and Organisational behavior

# Event Coordination

# Journalism

# Modern Event Scenario

# Computer Applications in Events

# Event Accounting

# Advertising

# Marketing Management

# Practical paper I

# Practical paper II



-Semester II:


Group A (Events)

1. Event Laws & Case Studies

2. Event Catering

3. Event Production and Logistics

4. Event Planning

5. Event Marketing

6. Practical paper


Group B (Media)

1. Media Buying & Selling

2. Special Media Module:

* History of Journalism in India. Where are we now?
* Reporting / Interviewing (Print and TV )
* Feature Writing
* Sub-editing (Practical + Theory)
* Writing press notes
* Cultivating sources, databases, research
* In the field / news room, hierarchies, approaches, etc
* Deadlines / role playing
* Presenting well
* Paid editorial the reality
* Public relations relationship management, media plans, etc
* The importance of etiquette
* Writing for the web
* Thinking laterally moving between print, radio, TV & the net
* Major assignments
* Law
* Ethics
3. Practical paper


Group C (Advertising)

1. Strategic Brand Management

2. Media Buying & Selling

3. Copywriting of an Advertisement

4. Practical paper
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Venues and dates

Where Mumbai, Ground Floor, Nandanvan, Corner of Vallabh Bhai Road & Ansari Road, Vile Parle (West) see map
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On National Institute of Event Management
  • Institute description
  • National Institute of Event Management (NIEM) was formed to cater to the growing needs of the huge multi-dimensioned Event Management Industry in India.Event Management is done at a very huge scale in India.We have the greatest stage and television shows in the world. The growth of sophisticated and mega companies have bought forth a spurt of Meetings, Seminars, Exhibitions, Conferences, Product launches and all have to be a matter of class and style. Then come the celebrity shows, international artists shows, shows for a cause, road shows, competitions and you name it and India has it. In India even personal functions like Marriages and Birthday parties have become such important social matters, that they have to be managed professionally.Research showed that there was no formalized education to teach Event Management. Event management companies found that they had to spend a lot of time in training personnel and they would lose a perfectly trained person to competitor for a better bait. Companies found that their executives lacked expertise to handle events, and hence a growing need was left, to have a formalized training in Event Management. If it could be done in Advertising and Marketing, in Communications and Public Relations. Why not Event Management? But it was not so easy because Event Management encompasses all; it includes organizational skills, Technical and Production knowledge, P. R., Marketing, Advertising, Catering Logistic, Décor, Glamour industry, Human Relations, Study of Law and Licenses, Risk Management, Budgeting, Study of Allied lines like Television and other Medias, and the list just does not end here. So it took a painstaking three years research by Dr. Hoshi Bhiwandiwalla and his team to start a course on Event Management.The course was started with an aim to:-1. Produce trained and qualified work force for the event and entertainment industry.2. Create a new class of Event Managers, Event Co-ordinators and Consultants.3. To bring India on a higher footing in the Events Industry.4. To constructively utilize the talents of our youngsters towards one of the fastest growing industry. (it grows at 30%)The main creditentails of NIEM is that the Institute has a credible brand name in Event and educational circles all over the world, based on honest research and involvement with the Event Industry, it has solid foundations. The world class faculty is unmatched; The elite guest speakers like Bharat Dabholkar, Mohmad Moorani, Dr. Rakesh Sinha, Dr. Mayekar, Mr. Parigi, Mr. Devraj Sanyal, Mr. Vivek Singh and many other cream event personalities have no comparison. The institutes sends its students for training to over 700 events in year including the fabulous Femina, Filmfare, Zee Cine Awards, Gladrags, Screen, Mumbai Marathon, Ad Asia, Abby, Femina Bridal Show etc. If this perennial list is not enough NIEM does in-house events, a sports meet, a roaring party, Annual Day, the Event Manager of the Year Award jointly with the prestigious Education Times (it is the only award function of its type in the country), College Idol and beauty pageant Mr. & Ms. University which will teach NIEM students to organize a mega class event. These in-house events give NIEM students a real edge with on-hands event experience on huge events which makes the event organizational skills of NIEM students unchallenged in the country. With all this rich experience NIEM students get easily placed and many form their own successful event management companies.NIEM students are the only ones who are taught the technology to form event companies. NIEM has air-conditioned class room, use of modern teaching aids, a huge specialized Event Library (largest Event Library in India), plus a lot of simulated Events.
  • Advantages of studying with National Institute of Event Management
  • NIEM has set the following achievements: * An entry into LIMCA BOOK OF WORLD RECORDS as ASIA's FIRST & BEST EVENT COLLEGE * NIEM has produced the largest number of event professionals in the world. * NIEM has an excellent placement record. * NIEM's website is the most visited website in the world * NIEM's Mr. & Ms. University is the only pageant in the world for students (a feat mentioned in Limca Book of records ) has rave reviews by TV, media and the fashion and celeb world. * Our Mr. & Ms. University winners have gone on to win 1. Grasim Mr. India 2. Ms. Image World Bank - at South Korea 3. Ponds face of the year 4. Gladrags Manhunt 5. Gladrags Mrs. India 6. Miss Maharashtra and many have done huge Television and Modeling assignments. * NIEM has given the event education world a new subject - Dr. Bhiwandiwalla has introduced a new subject called Event Accounting. * NIEM faculty is continuously involved in event research and Dr. Bhiwandiwalla, Dr. Rajiv and Mr. Sharma of NIEM ar e doing research and PhD in events. * NIEM has twice been nominated as India's best five educational institutes from all fields along with the country's to p B schools by the prestigious Avaya - Economic Times Awards. * NIEM is tied up with international bodies like International Special Event Society and International Festival and Even t Association and many other national bodies. * Recorded as one of India's Top B-Schools by Dalal Street Journal
  • Institute history
  • The National Institute of Event Management founded in April 2000 after a detailed four year research by Dr. Hoshi Bhiwandiwalla a winner of Rajiv Gandhi Rashtriya Ekta Award for excellence in Education (A National honour for bringing Event Management as a study in India) along with a dozen other state and National level awards, has many positive credits attached to it.
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