Post Graduate Diploma in Integrated Marketing Communications (PGD-IMC)Pioneer Media School
- Post Graduate Diploma
Frequent Asked Questions
A basic Graduation degree in any subject with an interest in Marketing, Advertising; Corporate Communications and Event management is eligible to apply for admission to this post graduate program. Candidates will be selected on the basis of their performance in the entrance test and personal interview.
Today's accountable marketing environment, requires a holistic approach to marketing to ensure all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.
The focus of IMC is to move the consumers from "awareness' to "action".
The job environment ranges from the universe of Advertising Agencies; PR Firms; Consumer durables, Event Management Companies, NGO'S; Retail and Financial sectors among others. Course Structure The course is spread over two semesters. The course curriculum:
Semester I Principles of Marketing
Integrated Marketing Communications-I
Principles of Advertising
Mass media in India
Semester II Integrated marketing Communications - II
Corporate Communication & PR
Fundamentals of Audio - Visual Production
In view of the growth in Hindi language media - TV, Print and Radio - special training will be given to equip students with the necessary language and attitudinal skills needed to excel in Hindi-oriented organisations.