Post-graduate Diploma in Management (Communications)

Mudra Institute Of Communications
In Ahmedabad

Price on request
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Important information

  • Post Graduate Diploma
  • Inhouse
  • Ahmedabad
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Ahmedabad
MICA, Shela, 380058, Gujarat, India
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Course programme

CURRICULUM DESIGN:

The strength of this programme lies in the strong and contemporary curriculum, the knowledge and experience of the core and visiting faculty, the exposure to industry and the diverse profiles of students. The curriculum is flexible and is updated annually in consultation with practicing managers to ensure inclusion of current practices and cases. The students are, thus, exposed to the latest domain knowledge in the management and communication areas.

MICA also maintains industry interaction across various activities like training, consultancy and joint research through student bodies such as MICAMINDS, MICANVAS and the MICA Lecture Series. The individual research and consultancy that faculty undertake contribute to the depth of learning in the post-graduate programme. The intellectual capital available at MICA provides a challenging environment for the students in terms of rigour and conceptualization required successfully complete the programme.

The students are equipped to manage the entire integrated marketing process of a business, including:

- commissioning research,
- seeking consumer insights,
- formulating brand and marketing strategies,
- evaluating media options,
- analyzing sales and distribution channels
- advertising
- Data and information analytics CURRICULUM YEAR 1 ORIENTATION COURSE - Principles of Economics - Basic Accounting - Management Principles and Practices - Behavioural Sciences - Case Study: Learning tool - Research Methods - Knowledge Exchange and Information Centre - Basic Mathematics and Statistics - Principles of Marketing - Written and Oral Communication - Theories and Models of Communications - Campus Orientation TERM I · Managerial Economics and Decision Sciences · Creativity and Innovation Management · Individual and Group Dynamics · Managerial Accounting and Costing · Advanced Marketing Management · Language, Culture and Communication · Communications Research TERM II · Models of Decision Making (Accounting, Mathematics and Statistics) · Business Strategy, Policy, Ethics · Media Economics · Managerial Accounting and Costing · Integrated Marketing Communications -1 · Consumer Behaviour · Media Management TERM III · Organizational Dynamics · lntegrated Marketing · Brand Management · Marketing Research and Consumer Insight · Integrated Marketing Communications -2 · Sales and Supply Logistics · Media Planning and Buying · Urban Retail Study ELECTIVES (a minimum of two Credits) · Corporate Venturing and Entrepreneurship · Product Management (Brand Management) · Media Analytics CAPSTONE RESEARCH PROJECT YEAR 2 TERM IV CORE COURSES · Crafting Dissertation · Dissertation · Integrated Marketing Project · Markstrat (three days) · Consumer Insight Mining CONCENTRATION COURSES · Brand Communications Strategies - I · Product Management · Strategic Brand Management · Statistical Methods and Data Analysis · Applied Areas in Marketing Research · Marketing Research Project · Media Strategies · Media Marketing ELECTIVE COURSES · Film Appreciation and Communications Management Retail management Innovation management Logistics and Supply Chain Management TERM V CORE COURSES · Dissertation IM Project (+ field visit equal to 10 sessions) CONCENTRATION COURSES · Brand Communications Strategies - II · Brand Valuation · Brand Science · International Marketing · Technology Enabled Relationship Marketing · Advanced Qualitative Research · Modelling in Marketing Research · Online Research and Data Analytics · Media Research · New Media · Media Ethics, Law and Policy · Media Economics ELECTIVE COURSES · Return on Marketing Investment · Corporate Communications and Reputation Management · Communications Management for Financial Services · Venture Incubation (project) TERM VI CORE COURSES Dissertation CONCENTRATION COURSES · Brand Communications Strategies - III · Advanced Marketing Seminar · Managing Marketing Research · Media Project · One-day Workshop on Research Software ELECTIVE COURSES · Metaphors and Narratives · Managing Change · Career Roles and Identity · Organizational Leadership (project) · Management Consulting · Venture Incubation (project) · Leadership, Culture and Communications · Knowledge Management

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