Post-graduate Diploma in Management (Communications)

Mudra Institute Of Communications, Ahmedabad
In Ahmedabad

Price on request
You can also call the Study Centre
27173... More
Compare this course with other similar courses
See all

Important information

  • Post Graduate Diploma
  • Inhouse
  • Ahmedabad
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Ahmedabad
MICA, Shela, 380058, Gujarat, India
See map

Frequent Asked Questions

· Requirements

Admissions to the PGDM (C) programme requires a Bachelor's degree (in keeping with the 10 + 2 + 3 (4) system) with minimum 50% marks or an equivalent qualification in any discipline recognised by the Association of Indian Universities. Candidates appearing for the final examination towards a Bachelor's degree (or equivalent) are also eligible to apply.

Course programme

CURRICULUM DESIGN:

The strength of this programme lies in the strong and contemporary curriculum, the knowledge and experience of the core and visiting faculty, the exposure to industry and the diverse profiles of students. The curriculum is flexible and is updated annually in consultation with practicing managers to ensure inclusion of current practices and cases. The students are, thus, exposed to the latest domain knowledge in the management and communication areas.

MICA also maintains industry interaction across various activities like training, consultancy and joint research through student bodies such as MICAMINDS, MICANVAS and the MICA Lecture Series. The individual research and consultancy that faculty undertake contribute to the depth of learning in the post-graduate programme. The intellectual capital available at MICA provides a challenging environment for the students in terms of rigour and conceptualization required successfully complete the programme.

The students are equipped to manage the entire integrated marketing process of a business, including:
- commissioning research,
- seeking consumer insights,
- formulating brand and marketing strategies,
- evaluating media options,
- analyzing sales and distribution channels
- advertising
- Data and information analytics


Compare this course with other similar courses
See all