Post Graduate Diploma in Management:MARKETING AREA

GRADUATE SCHOOL OF BUSINESS & ADMINISTATION
In New Delhi

Price on request
You can also call the Study Centre
12023... More
Compare this course with other similar courses
See all

Important information

  • Post Graduate Diploma
  • New delhi
  • Duration:
    2 Years
Description

Our PGDM program is structured in such a way so that our students get training to use multi-decision making approach to comprehend about the nature of the business and to learn how to work in a cohesive manner in a team for achieving the excellence in industries along with developing their personality worth for a dynamic professional manager with entrepreneur ship and path finder managerial skills.

Important information
Venues

Where and when

Starts Location
On request
New Delhi
Plot No. HS-02, Block-F, Sector-Alpha-2 Greater Noida - 201 306, Uttar Pradesh, 201 306, Delhi, India
See map

Frequent Asked Questions

· Requirements

Graduate in any discipline from any recognized University

Course programme

Our PGDM program is structured in such a way so that our students get training to use multi-decision making approach to comprehend about the nature of the business and to learn how to work in a cohesive manner in a team for achieving the excellence in industries along with developing their personality worth for a dynamic professional manager with entrepreneur ship and path finder managerial skills.

PGDBM (Post Graduation Diploma in:£usiness Management) programme is of two years residential programme divided into four academic semesters.


SEMESTER I

Quantitative Techniques for Decision Makers
Organizational Behaviour
Managerial Accounting
Marketing Fundamentals and Strategies
Modern management Principles, Practices & Techniques
Fundamentals of Computing Skills for Managers.
Managerial Economics & Demand Forecasting Methods
Operations & Production Management Concepts and Applications.
Global corporate Business Communication.


SEMESTER II

Optimization Techniques for Decision Makers
Global logistics Principles & practices
Marketing Research Techniques for Managers
People Management: Principles & Practices
Performance Management & Counseling Skills
Management Ethics, Negotiation Skills & Social Responsibility Principles & Practices
Financial Management Principles & Practices
Legal Environments
Relational Data Base Management Systems



SEMESTER III

Global Business Environment
Risk Management & Insurance
Hospitality Management
Global Marketing


SEMESTER IV

Strategic Management
Rural Marketing
Event Management


MARKETING AREA

Political Marketing
Industrial Marketing
Services Marketing
Buyer Behaviour
Sales&Distribution.
Brand Management
Retailing
Customer Relationship Management
Media Communication, Marketing and Advertising
Supply Chain Management
Health Care Management
E -Marketing (Internet Marketing)


Compare this course with other similar courses
See all