Post Graduate Diploma in Management(Marketing)

The programme structure is developed such that it balances conceptual and leadership skill development. The focus is on the development of business analysis, problem solving, decision-making skills, positive attitude and leadership ability. The teaching and assessment methods aim to create a participant-driven learning environment, such that it encourages students to take greater initiatives and responsibility for their learning.

ISB&M bids to be modern and highly innovative B-School with mission to deliver management education with a high sense of responsibility.

Syllabus:

CORE COURSES

Principles & Practices of Management
Organizational Behaviour I & II
Accounting for Management
Quantitative Techniques I & II
Managerial Economics I & II
Communication & Soft Skills
Seminar on Executive Communication
Workshop on Computers for Managers
Business Environment
Production and Operations Management
Human Resource Management I & II
Marketing Management I & II
Financial Management
Workshop on Research Methodology
Workshop on Information Technology
Retail Management
Fundamentals of Insurance & Risk Management
Written Analysis & Communication
Viva-Voce

Dual Specialization: (Core Course):

A student is required to complete the following core courses to develop overall strategic perspective of business. A student can choose the subjects from two areas of specialization. Following specialization are offered:

· Strategic Management
· Corporate Legal Environment
· Applied Operations Research
· Seminar on Management Information Systems
· Business Ethics
· Project Evaluation & Implementation
· Final Research Project & Viva Voca

Elective Courses

A student has a wide choice of elective courses from six specialization areas. The right combinations of specialization provide challenging jobs from various sectors. A student can choose the courses from two areas of specialization.

MARKETING :

Advertising & Sales Management
Services Marketing
Consumer Behaviour
International Marketing
Rural Marketing
Product & Brand Management
Sales & Distribution Management
Marketing Laws
Global Marketing management
Marketing Logistics Management
Integrated Marketing Communication
Strategic Brand Management
Strategic Marketing
Marketing Research
Business-to-Business Marketing
Direct Marketing
Marketing Channel and Distribution