Post Graduate Diploma in Management (Marketing)

Institute offers 2 year Post Graduate Diploma in Management (PGDM) approved by AICTE, Ministry of Human Resource Development, Government of India, New Delhi. The program provides unique advantages over and above traditional post graduate management degrees. The strength and uniqueness of the PGDM programme lies in our philosophy of learning with proper attention on each and every student. Our students enjoy a high level of individual attention by the faculty and peers. To provide solid foundation we start our programme with 3 days orientation to prepare them for this unique 2 years programme.
Our curriculum is challenging and flexible to accommodate the new ideas and components of creativity. Each student has an opportunity to specialize in one major area with a wide exposure in the different disciplines of management.

The key features of PGDM programme are:
1. Under the profound supervision of the Director with 35 years of experience at university and IIT Kanpur, along with well Experienced Faculty.
2. Pofessionally designed course based on the management courses of the best Universities of the world .
3. Each academic year comprises of trimesters, with 2 months of summer training in an Organization between the years.
4. Continuous upgradation in the course curriculum as per requirement of the industries.
5. International Trips Facilitated.
6. Focus on solving practical problems through case studies .
7. Generating sense of business etiquette .

Structure of PGDM

Each academic year comprises of 3 trimesters, with 2 months of summer training in an Organization between the years. The 1st year of 3 trimesters focuses on essential management concepts with equal emphasis on Strategic Management, Marketing, Finance, HR, IT and Operations. The course structure in 1 st year of PGDM is as follows:-

I st Trimester
1. Principles of Management
2. Managerial Economics - 1
3. Business Environment
4. Business Statistics & Mathematics
5. Computer Skills
6. Business Communication

II st Trimester
1. Organizational Behavior
2. Macroeconomics
3. Production & Operations Management
4. Quantitative Techniques in Management - 1
5. Financial Management - 1
6. Managerial Accounting - 2

III rd Trimester
1. Human Resourse Management
2. Reseach Methodology
3. MIS
4. Marketing Management -2
5. Financial Management - 2
6. Business Laws
7. Computer Skills - 2

Summer Training:- A summer project spread over two months between the First and Second Years enables the students to put into practice and learn the new concepts of the corporate world .

2 nd Year
In the Second Year, the emphasis shifts to elective courses, which are designed to give the students as wide a choice as possible, to specialize in areas of their interest and acquire advanced knowledge and skills. The programme rounds off with a strong emphasis on integrative and value-oriented courses such as Business Policy, Business Ethics and Environmental Issues so as to make the student not only a competent manager, but also a socially responsible citizen.
The 2nd year curriculum will also encompass advanced management concepts, which will be compulsory and common to all students. In this year students has to select major and minor elective subject. In major each student need to select 6 papers and in minor category they need to select 3 papers.

Following is the structure of 2 nd year of PGDM program:-

IVth Trimester
1. Summer Report (One Paper)
2. Strategic Management - 2
3. 3 Major Electives
4. 2 Minor Electives

Vth Trimester
1. International Business Management
2. Business Laws
3. 3 Major Electives
4. 2 Minor Electives

VIth Trimester
1. Business Ethics & Ethos
2. Major Research Project (2-Paper)