Post Graduate Diploma in Management: Marketing

Post Graduate Diploma

In Mumbai

₹ 630,000 + VAT

Description

  • Type

    Post Graduate Diploma

  • Methodology

    Inhouse

  • Location

    Mumbai

  • Duration

    2 Years

It aims at promoting an inquiring & analytical mind, which proactively seeks the right knowledge, acquires the appropriate skills and promotes the right attitude to develop capabilities needed to manage enterprises in the twenty-first century.

Facilities

Location

Start date

Mumbai (Mahārāshtra)
See map
S.P.Jain Institute of Management & Research, Munshi Nagar, Dadabhai Road, Andheri West, 400058

Start date

On request

About this course

Minimum 3 years of Bachelor's degree in any discipline from a recognized University in India or abroad.

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Course programme

-About the Programme:

The Post Graduate Diploma in Management (PGDM) is a two-year, full time, residential programme.The emphasis of the programme is to develop in the candidate the ability to translate theory into practice.This programme is now in its 25th year and has a number of successful alumni in senior positions across the industry.


-The SPJIMR Advantage:

SPJIMR is not affiliated to any university and is completely autonomous. This status has given the institute the ability to utilize academic freedom to develop trend-setting educational programmes and pedagogic processes with long-term benefits for all stakeholders. SPJIMR also has entrepreneurial agility that has made it the only self-financed institute to be among the top ten in the country.

The guiding philosophy of SPJIMR is influencing practice, here and now and promoting value based growth. The Institute has an enviable track record of recognizing the needs of the society and quickly and aptly responding by offering high quality relevant programmes. And, to cap it all, SPJIMR has the locational advantage of being in Mumbai, the commercial capital of the country.


-The Programme comprises of a foundation module followed by six trimesters spread over two academic years.

Year 1

The 1st year curriculum aims to strengthen the fundamentals in all areas of functional management and provides a holistic perspective of general management.

The programme commences even before the students arrive on the campus, in the form of pre-MBA study material sent to them. On arrival at the campus, there is a foundation module of two weeks with an objective to enable all participants attain the same level of understanding in the basic issues/concepts related to management. This is followed by three trimesters that constitute over 500 classroom sessions (each of 70 min duration) ensuring a through grounding in fundamentals, as well as building communication, computer and quantitative skills.

The students also develop various managerial traits through the ADMAP programme. A compulsory out-bound programme helps develop group dynamics and inter personal skills providing an opportunity for introspection in an environment away from the campus. Towards the end of the first year, students undertake a six-week socially relevant project under the aegis of Centre for DOCC (Development of Corporate Citizenship). Apart form these Gita Shibir, seminars, workshops, etc are also conducted.

Year 2

The second year specialisation provides inputs in the chosen area of specialisation and is customized to the student's career focus and industry requirements.

The three trimesters in the second year consist of over 400 classroom sessions geared towards an in-depth understanding of the respective fields of specialisation. The students undertake eight-week corporate projects with our industry partners during the second year.


Specialization in Marketing consists of:

Core courses taken up by majors:

· Consumer Behavior
· Market Research
· Marketing Strategy
· Pricing Policy
· Product Policy
· Sales and Distribution Management
· Integrated Marketing Communication (IMC)
· Strategic Brand Management
· Marketing Implementation

Elective courses offered to marketing majors:

· International Marketing
· Business to Business Marketing
· Marketing Models
· Services Marketing
· Retail Marketing
· Rural Marketing
· Sales Promotion
· Customer Relationship Management
· Dissertation (Thesis)
· Capstone Project on preparing a marketing plan

Additional information

Payment options: -Program fee for PGDM 2009-11 is Rs. 3.20 lacs for the first year and Rs. 3.10 lacs for the second year (exluding hostel fees of Rs. 35,000 per year ). -Fees structure details for PGDM 2010-12 may be revised and will be notified later. -Financing: Banks like SBI, Corporation Bank & Union Bank of India provide loan based on the offer letter given by SPJIMR. SBI is also running a Scholar Scheme, under which they are providing educational loan to SPJIMR students without any guarantor or collateral. The loan will be sanctioned in the name of the student only. (For updated terms and conditions please contact SBI officials.)

Post Graduate Diploma in Management: Marketing

₹ 630,000 + VAT