Post Graduate Diploma in Management(Marketing)

In New Delhi

Price on request
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Important information

Typology Post Graduate Diploma
Start New delhi
Duration 2 Years
  • Post Graduate Diploma
  • New delhi
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
New Delhi
ASIA-PACIFIC INSTITUTE OF MANAGEMENT , 3 & 4 Institutional Area, Jasola,Opp.Sarita Vihar, 110025, Delhi, India
See map
Starts On request
New Delhi
ASIA-PACIFIC INSTITUTE OF MANAGEMENT , 3 & 4 Institutional Area, Jasola,Opp.Sarita Vihar, 110025, Delhi, India
See map

Frequent Asked Questions

· Requirements

Bachelor’s degree in any discipline with 50% marks in aggregate under 10+2+3 system or equivalent in any discipline recognized by Association of Indian Universities/ AICTE as eligible for post- graduate studies in management. Students appearing for Final year degree examination can also apply.

Course programme

The courses in the first year provide a balanced foundation in the basic disciplines of management.
I Year
Term I
Managerial Economics
Business Communication -I
Management Information Systems
Financial Accounting for Managers - I
Organizational Behavior - I
Marketing Management – I
Principles & Practices of Management (0.5 Credit)

Term II
Contemporary Business Environment
Business Communication -II
Financial Management - I
Financial Accounting for Managers - II
Organizational Behavior - II
Marketing Management - II

Term III
Business Research Methodology
Legal Aspects of Business
Financial Management - II
MIS & Decision Support Systems
Human Resource Management
Consumer Behavior
Operations Management – II

II Year
The PGDM Programme offers a unique feature of a Dual Major, whereby a student can choose courses from two areas of specialization, thus having a broader choice of careers. The second year courses are a mix of compulsory (core) courses and electives in the specialization areas of student’s choice.

Term IV
Corporate Strategy
Knowledge Management
Elective 1 (Major1)
Elective 2 (Major1)
Elective 3 (Major2)
Elective 4 (Major2)

Term IV(Marketing)
Advanced Marketing Research
Quality Management in Marketing
Sales Management
Services Marketing
Rural Marketing
Brand Management

Term V
Corporate Governance & Business Ethics
Mergers & Acquisitions
Elective 5 (Major1)
Elective 6 (Major1)
Elective 7 (Major2)
Elective 8 (Major2)
Term V(Marketing)
Product Management
B2B Marketing
Retail Management
Internet Marketing
Channel Management
Social Marketing
Integrated Marketing Communication

Term VI
Entrepreneurship & Innovation
Elective 9 (Major1)
Elective 10 (Major1)
Elective 11 (Major2)
Elective 12 (Major2)
Term VI(Marketing)
Tourism Marketing
Marketing of Financial Services
Event Marketing
Customer Relationship Management
International Marketing
Sports Marketing
Strategic Marketing
Agri-products Marketing

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