Post Graduate Diploma in Management: Marketing

St. Joseph's College of Business Administration
In Bangalore

Price on request
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Important information

  • Post Graduate Diploma
  • Bangalore
  • Duration:
    2 Years
Description

The main objective of the PGDM programme is to train the students to be competent managers and inculcate qualities required for effective leadership of organizations. Accordingly different methods of teaching appropriate to each course are used. Apart from the lecture sessions; group exercise, case studies, simulated games seminars and audiovisual presentations will also be used. Students are encouraged to analyze, anticipate and innovate by use of computers and library aids to prepare themselves for a challenging professional career

Important information
Venues

Where and when

Starts Location
On request
Bangalore
18, F.M. Cariappa Road, 560025, Karnataka, India
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Course programme

The Institute offers a full time Post Graduate programme on Business Management - (PGDM). The programme is designed to prepare the students for a wide variety of managerial positions.

The PGDM programme is spread over two academic years, divided into six trimesters. The first 4 trimesters consist of the core subjects pertaining to Management in general as well as some core specialization subjects. The 5th and 6th trimesters focus on in depth knowledge of the respective fields of specialization. Presentations, case studies. Group discussions, individual research papers, submissions, library research project work and quizzes from an integral part of the curriculum.

Course Structure is as follows:

I Trimester:

* Statistics for Management
* Organizational Behavior
* Accounting for Managers - I
* Managerial Economics
* Business Law
* Business Ethics - I & Corporate Governance
* Business Ethics - II

II Trimester:

* Operation Research for Management
* Orgn. Structure Process & Design
* Accounting for Managers - II
* Marketing Management - I
* Production & Operations Mgmt.
* Corporate Finance - I
* Human Resources Management - I
* Written Analysis & Commn. Skills
* Computer Usage for Management - I

III Trimester:

* Management Information Systems
* Human Resources Mgmt. - II
* Corporate Finance - II
* Marketing Management - II
* Macro Economics
* Computers for Management - III
* Research Methodologies

IV Trimester:

* Corporate Strategy and Policy
* Entrepreneurship and Small Industry Promotion and Mgmt.
* Total Quality Management
* Leadership Skills
* Negotiation Skills
* Public Relations

Specialisation Electives:Marketing

* Market Research
* Marketing Communications
* Product Managment
* Services Marketing
* Competitve Marketing
* Sales and Distribution
* Retail Managment
* Brand Managment
* Consumer Behaviour
* Marketing Strategy
* Rural Marketing


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