Post Graduate Diploma in Management(Marketing)

Palian College Of Management Technology
In Kolkata

Price on request
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Important information

  • Post Graduate Diploma
  • Kolkata
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Kolkata
Sector - 1 Phase I Bengal Pailan Park,(off D.H. Road), Joka, 700104, West Bengal, India
See map

Course programme

Course Structure
Semester I
PG 101 Management Principles
PG 102 Sales & Marketing Management
PG 103 Management Accounting
PG 104 Organization Behaviour
PG 105 Managerial Computing Practices & Application
PG 106 Quantitative Methods
PG 107 Managerial Economics
PG 108 Business English
PG 109 Financial Management
PG 110 Business Ethics

Semester II
PG 201 Ecology and Environment Management
PG 202 Human Resource Management
PG 203 Management Information System
PG 204 Business and Government
PG 205 Business Entrepreneurship
PG 206 Operations Management
PG 207 Project Management
PG 208 Managerial Cost Accounting
PG 209 Business Strategic Management
PG 210 Materials Management

Semester III
Marketing
PGM 301 Sales and Distribution Management
PGM 302 Advertising & Sales Promotion
PGM 303 Marketing Research
PGM 304 International Marketing
PGM 305 Service Marketing
PGM 306 Consumer Behaviour
PGM 307 Logistic and Supply Chain Management
PGM 308 Retail Management
PGM 309 Event Marketing Management
PGM 310 Strategic Marketing Management

Semester IV
PGEM 404 E-Marketing
PGEM 405 Brand Equity Management
PGEM 406 Banking & Insurance Management


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