Post Graduate Diploma in Management Marketing(Rural Marketing)

ACCMAN Institute of Management
In New Delhi

Price on request
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Important information

  • Post Graduate Diploma
  • New delhi
Description

Important information
Venues

Where and when

Starts Location
On request
New Delhi
46 A/2, Knowledge Park-III, Greater Noida, 20308, Delhi, India
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Course programme

PGDM (Marketing) programme aims to create industry ready professionals out of young minds to address the ever growing gap between the demand and supply of quality marketing professionals. Marketing and business development are perhaps the only revenue grosser for most firms, thus sparking of the initiation of such courses among B-schools, separate from run-of-the-mill general management courses.

Course Structure

Term I

1. IT for Management
2. Financial Accounting
3. Marketing Management I
4. Managerial Economics
5. Organizational Behavior I
6. Quantitative Techniques for Management I
7. Managerial Communication I

Term II

1. Legal Aspects of Business
2. Cost & Management Accounting
3. Marketing Management II
4. Organizational Behavior II
5. Quantitative Techniques II
6. Management Information System
7. Business Environment
8. Managerial Communication II

Term III

1. Financial Management
2. Operation Management
3. Financial Management
4. Business Research
5. Management Science for Decision Making
6. Human Resource Management
7. Operation Research
8. Consumer Behaviour
9. Managerial Communication III

Term IV

1. Supply Chain Management
2. Strategic Marketing Management
3. Electives- 3 Major (Marketing)
4. 1 Minor

Term V

1. International Business
2. Strategic Brand Management
3. Electives-3Major
4. Electives-1Minor

Term VI

1. Electives
2.Project

This Program offers Elective in Rural Marketing


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