Post Graduate Diploma in Marketing Management

Management Education & Research Institute ( MERI )
In New Delhi

Price on request
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Important information

  • Post Graduate Diploma
  • New delhi
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
New Delhi
Management Education & Research Institute ( MERI ), 53-54 Institutional Area, Janakpuri, 110058, Delhi, India
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Course programme

Post Graduate Diploma in Marketing Management

The two year Post Graduate Programme is aimed at all-round development and creation of a professionally trained manager so that he/she can step into the role of a manager in the industry immediately after leaving this Institution. This is achieved through a programme specially designed by the faculty to bring into the classroom the actual industrial scenario, situations and happenings. Programme inputs cover the functional areas of Production, Finance, Marketing, HRM and Information Technology.

Two months, compulsory Project work/Summer Training in business houses and industry will be arranged to expose the students to real life management situations.

SEMESTER I


Principles & Practices of Management
Managerial Economics
Financial Accounting
Marketing Management
Quantitative Analysis- I
Organisational Behaviour
Computer Applications in Business
Advanced Oral Communication
Computer Lab

SEMESTER II

Human Resource Management
Production & Operations Management
Management Accounting
Personality Development and Presentation Skills
Business Environment
Research Methodology
Management Information Systems
Financial Management
Quantitative Analysis- II
Comprehensive Viva

SEMESTER III

Business Policy & Strategic Management
Corporate Laws
Customer Relationship Management
New Venture Planning / Entrepreneurial management
Elective I
Elective II
Elective III
Elective IV
Summer Project

SEMESTER IV

Project Management
Cyber Marketing
Elective V
Elective VI
Elective VII
Elective VIII
Elective IX
Elective X
Comprehensive Viva

ELECTIVE

Marketing Management

Consumer Behavior
Retailing Management
Corporate Communication & Advertising Management
Brand Management
Advanced Marketing Research
Marketing of Services


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