Post Graduate Diploma In Marketing Management

Ishan Institute Of Management & Technology
In Greater Noida

Price on request
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Important information

  • Post Graduate Diploma
  • Greater noida
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Greater Noida
2, Institutional Complex, Surajpur Kasna Road, Uttar Pradesh, India
See map

Frequent Asked Questions

· Requirements

Post Graduate Diploma in Management (Full Time) Eligibility - Graduate in any Discipline from a recognized university.

Course programme

During the last two decades, the nation and the world, have seen drastic changes taking place in the business environment. The winds of reform have been sweeping the economic landscape relentlessly. The environment and the organisation have been benefitted by the impact of change. Internationalization and the emergence of information technology have shaped the countries of both the external and internal environment.

FIRST YEAR
Semester-I

* Advance Management Concept
* Business Statistics
* International Marketing
* Management Accounting
* Marketing Management
* Management Information System
* Business Legislation
* Business Communication

Semester II
* Human Resource Management
* Financial Management
* Marketing Research
* Sales and Advertising Management
* Managerial Economics
* Rural Marketing
* Summer Projects

Semester-III

* e-business
* Organisational Behaviour
* Retail Marketing Management
* Consumer Behaviour
* Business Communication
* Consumer Laws
* Direct and Indirect Taxes

Semester IV
* Operations Research
* Supply Chain Management
* Entrepreneurship & Small Scale Business Management
* Service Marketing
* Event Marketing
* Strategic Management
* Final Project & Viva-Voce


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