Post Graduate Diploma In Marketing Management

During the last two decades, the nation and the world, have seen drastic changes taking place in the business environment. The winds of reform have been sweeping the economic landscape relentlessly. The environment and the organisation have been benefitted by the impact of change. Internationalization and the emergence of information technology have shaped the countries of both the external and internal environment.

FIRST YEAR
Semester-I

* Advance Management Concept
* Business Statistics
* International Marketing
* Management Accounting
* Marketing Management
* Management Information System
* Business Legislation
* Business Communication

Semester II
* Human Resource Management
* Financial Management
* Marketing Research
* Sales and Advertising Management
* Managerial Economics
* Rural Marketing
* Summer Projects

Semester-III

* e-business
* Organisational Behaviour
* Retail Marketing Management
* Consumer Behaviour
* Business Communication
* Consumer Laws
* Direct and Indirect Taxes

Semester IV
* Operations Research
* Supply Chain Management
* Entrepreneurship & Small Scale Business Management
* Service Marketing
* Event Marketing
* Strategic Management
* Final Project & Viva-Voce