Post Graduate Diploma in Marketing Management

MIT School of Distance Education
Distance

Rs 17,000
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Important information

  • Post Graduate Diploma
  • Distance learning
  • Duration:
    1 Year
Description

Industry has a great demand of Marketing Managers in today's competitive world. This course will help opening doors of opportunities in a wide range of industries like Banking, Co-operative Credit Organisations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and Petrochemical Companies, all Government and Semi-Government organizations, etc.

Important information

Course programme

Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.

Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these.

Effective marketing strategies play the keyrole in the success and growth of any organisation.

Semester I

109 Marketing Management
102 Leadership & Organisational Behaviour
103 Corporate Communication
113 Management Information Systems
111 Entrepreneurship

Semester II

115 International Marketing
116 Advertising & Sales Promotion
117 Product & Brand Management
118 Industrial Marketing
119 Financial Services Marketing


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