Post Graduate Diploma in Marketing ManagementMIT School of Distance Education
- Post Graduate Diploma
- Distance learning
Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.
Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these.
Effective marketing strategies play the keyrole in the success and growth of any organisation.
109 Marketing Management
102 Leadership & Organisational Behaviour
103 Corporate Communication
113 Management Information Systems
115 International Marketing
116 Advertising & Sales Promotion
117 Product & Brand Management
118 Industrial Marketing
119 Financial Services Marketing