Post Graduate Diploma in Marketing Management

About the Programme :

This prestigious professional course aims at preparing students for the senior level management position. The programme is for current and future sales and marketing specialists. The courses provide tool and techniques to develop innovative approaches to marketing management. It is an excellent blend of theory and practice and uses contact lectures, case study method, intensive reading, to develop integrated learning.

Semester I

Management Functions and Behaviour
Management of Human Resources
Economic and Social Environment
Corporate Social Responsibility
Information Systems for Managers

Semester II

Consumer Behaviour
Marketing for Managers
Sales Management
Management of Machines and Materials
Strategic Management

Semester III

Marketing Research
Quantitative Analysis for Managerial Applications
Product Management
International Marketing
Advanced Strategic Management

Semester IV

Marketing of Services
Management of Marketing Communication and Advertising
Rural Marketing
Project