Post Graduate Diploma in Marketing Management (PGDMM)

Media Features (India) Pvt. Ltd
In New Delhi

Price on request
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Important information

  • Post Graduate Diploma
  • New delhi
  • Duration:
    1 Year

Important information

Where and when

Starts Location
On request
New Delhi
Media Features (India) Pvt. Ltd, 11/5B, Pusa Poad, Param Tower, 110005, Delhi, India
See map

Frequent Asked Questions

· Requirements

An MBA degree from a recognized University, or an equivalent of a two-year Post Graduate Diploma in Business Management from an AICTE approved institution.

Course programme

-To attract students who have either completed a post graduate program in general management, or may wish to specialize further, following completion of an MBA.
-To open up more career opportunities to these potentialstudents.
-To give students the option of studying further, while on the job.
-To provide in-depth theoretical and practical knowledge in the area of specialization.

Program Structure

First Semester
-Research Methodology
-Legal Aspects of Business
-Sales Distribution & Supply Chain Management
-Consumer Behavior
-Retail Marketing
-Market Research

Second Semester
-Strategic Management & Business Policy
-International Business Management
-Services Marketing & Customer Relationship Management
-Advertising Management & Sales Promotion
-International Marketing

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