Post Graduate Diploma in Marketing Management (PGDMM)
Post Graduate Diploma
In New Delhi
Description
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Type
Post Graduate Diploma
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Location
New delhi
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Duration
1 Year
Facilities
Location
Start date
Start date
About this course
An MBA degree from a recognized University, or an equivalent of a two-year Post Graduate Diploma in Business Management from an AICTE approved institution.
Reviews
Course programme
-To attract students who have either completed a post graduate program in general management, or may wish to specialize further, following completion of an MBA.
-To open up more career opportunities to these potentialstudents.
-To give students the option of studying further, while on the job.
-To provide in-depth theoretical and practical knowledge in the area of specialization.
Program Structure
First Semester
-Research Methodology
-Legal Aspects of Business
-Sales Distribution & Supply Chain Management
-Consumer Behavior
-Retail Marketing
-Market Research
-Project
Second Semester
-Strategic Management & Business Policy
-International Business Management
-Services Marketing & Customer Relationship Management
-Advertising Management & Sales Promotion
-e-Marketing
-International Marketing
-Project
Post Graduate Diploma in Marketing Management (PGDMM)