Post Graduate Diploma in Marketing Management (PGMM)

INTRODUCTION
Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.

Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. Effective marketing strategies play the keyrole in the success and growth of any organisation.

POTENTIAL CAREERS
Industry has a great demand of Marketing Managers in today's competitive world. This course will help opening doors of opportunities in a wide range of industries like Banking, Co-operative Credit Organisations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and Petrochemical Companies, all Government and Semi-Government organizations, etc.

STRUCTURE

Semester 1
Sub Code Details
109 Marketing Management
102 Leadership & Organisational Behaviour
103 Corporate Communication
113 Management Information Systems
111 Entrepreneurship

Semester 2
Sub Code Details
108 International Marketing
152 Advertising & Sales Promotion
133 Product & Brand Management
136 Industrial Marketing
155 Financial Services Marketing

Note
Online examination will be conducted for above subjects.
Student will have to submit two assignments for each subject.
Online examinations carry 70% and assignments carry 30% weightage.

ELIGIBILITY
Duration Eligibility
1 Year
(2 Semester) Any Graduate or Diploma holder
with three years of experience

FEES
Course Fees Indian Students
(Inclusive of Prospectus, Registration, Course fees &, assignment fees):
Total Fees Payable at one time First Installment at the
time of admission Second Installment Payable after
3 months from date of admission
Rs. 19000/- Rs. 11000/- Rs. 9000/-

Course Fees for NRI & Foreign Students
(Inclusive of Prospectus, Registration, Course fees &, assignment fees):
Total Fees Payable at one time First Installment at the
time of admission Second Installment Payable after
3 months from date of admission
$ 950 $ 575 $ 475

Exam Fee Per attempt:
Exam fees per subject per attempt is Rs. 200 / US $50.