POST GRADUATE DIPLOMA IN MASS COMMUNICATION & JOURNALISM

POST GRADUATE DIPLOMA IN MASS COMMUNICATION & JOURNALISM

Semester I

Fundamentals of Communications.

Definition and different concepts of communication
Patterns of communication
Reporting

Theories of reporting
Practical reporting & electronic media
Introduction of Electronic Media

Radio journalism

Television journalism
Different models of electronic media

New Media Technology

Introduction of new media

Web journalism
Prospects in new media
Contemporary Society of India

Economics
Constitution of India
Current Affairs & Media Laws

Discussions on current affairs

Introduction of law related to media

Semester II

Fundamentals of Communication

Definition of mass communication

Different concepts in mass communication
Principles of mass communication
Editing

Different theories of editing
Practical editing in electronic & print media
Introduction of Electronic Media

Principles of audio visual & different techniques of Electronic media
Radio production, Television production
New Media Technology

Web designing

Group / blog development

Social networking in new media technology
Development of information buckets
Contemporary Society of India

Social set up of India

Political set up of India

Administrative set up of India
Central & state relations
Current Affairs & Media Laws

Group discussions on different issues, public speaking & elocution competitions

Guidelines of press council of India, sensor board, cyber laws, Information Technology, Right To Information act and other authorities
Semester III

Development Communication

Definition of development

Different models & styles of communication
Concept of development communication
Advance Technology of Reporting

Different methods of reporting through technology in electronic and print media
Online journalism
Advance Technology of Electronic Media

Multi video operations
Multi Media Operations
Lighting Techniques
Sound Effects Techniques
Indoor outdoor broadcasting
Introduction of Advertising, Public Relations & Corporate Communication

Importance of advertising in current scenario

Advertisement designing in different modules of electronic, print & New media
Introduction to public relations
Introduction to corporate communications

Documentary Film Making
Semester IV

Communication Research & Tools
Editing

Different methods of editing through technology in electronic & print media
Advance Technology in Print & Electronic Media

Production and recording technology

Page designing, layout & non linear editing
Newspaper, magazines, in-house journal production
Specialized Features

Media strategies

Media impacts

Media & politics

Media & society
Advertising, Public Relations & Corporate Communication

Advertisement composition in print, electronic & New media

Marketing, media plan & consumer behavior

Press relations & image building through public relations

Corporate relations, social responsibility of corporate houses & case studies of corporate communication
Dissertation / Project