Ahmadabad Management Association
In Ahmedabad

€ 8,000 - (Rs 5,81,096)
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Important information

  • Post Graduate Diploma
  • Ahmedabad

Important information

Where and when

Starts Location
On request
Ahmedabad Management Association AMA Complex, ATIRA Campus, Dr. Vikram Sarabhai Marg, Vastrapur, 380015, Gujarat, India
See map

Frequent Asked Questions

· Requirements

Graduation in any area. Students in the final year of graduation can also apply. However, the Diploma will be issued only on completion of graduation.

Course programme


Travel and Tourism are fast becoming one of the world's largest group of industries and widely predicted to become the biggest single industry in the 21st century, generating about 11 percent of world GDP and 200 million jobs across the globe. India is also becoming a hot spot for tourism.
In view of increasing need for learned and skilled professionals in this sector, this Diploma programme is designed to develop a cadre of tourism professional for the expanding industry.

Programme Coverage

TH01 Tourism Concept & Phenomenon
Major areas:
l Concept of tourism, tourists, definitions, types of tourists, traveler, excursionist
l Forms of Tourism, Inbound, Outbound, Domestic & International
l Nature & Characteristics of tourism, Components, Attractions
l Shopping, Entertainment, Cultural shows etc.
l Elements of tourist destinations, influences of elements on tourist flows, patterns of tourist destinations etc.
l Introduction to tourism demand, motivation of tourism demands, emerging trends and new thrust areas in tourism
l Introduction to ITDC, TCGL etc. Railways, Civil Aviation etc.
l Overview of tourist organizations such as IATO, TAAI, FHRAI, WTO, IATA, UFTAA, PATA etc.
l Tourists impacts, range of impacts, costs & benefits of tourism on social, economical, cultural life, multiplier effect.
l Eco tourism, adventure, sport tourism, rural tourism

TH02 Geography, Domestic & International Destination
Major areas:
l Tourism Products, definitions of destinations, Classification, Reading Maps & Countries, Physical Geography
l Basics of domestic geography, Destinations, Accessibility, regions, Circuits, Map reading, Distance Charts, Railway Time Tables etc.
l Architectural heritage of India, Islamic architecture, culture, religious centers such as Hindu, Buddhist, Jain, Sikh, Christian & Muslims etc. case studies of some world heritage monuments
l Fairs & Festivals, Social, Religious & Commercial fairs of tourist significance, Indian cuisine, Regional variations
l Importance of Geography, Recreational Activities at Tourism & Development. International destinations, understandings maps & countries, Physical facts etc.
l Latitude, longitudes, international time zone, time difference, jet lags, impacts of weather & climate on tourist destinations, seasons & off seasons.

TH03 Travel Agency & Tour Operations, Transport, Accommodation
Major areas:
l History & growth of travel concept & business, emergence of Thomas Cook, American Express, Indian travel agents & operators an overview.
l Definitions of travel agent, tour operator, excursion agent; Tour escorts, managers, handling agents, guides, role, challenges
l Types of tours, individual, conducted, escorted, fix departures, components of packages, brochure coverage, responsibilities & liabilities, advantages & disadvantages of different types of tours.
l How to set up a travel agency, model working of TA/TO
l Itinerary preparation, costing, packaging & promotions
l Tourist transport system, importance of transport, patterns, demands and characteristics of transport, surface (Road & Rail) air, sea etc.

TH04 Basics of Accounting in Tourism Industry
Major areas:
l Nature & purpose of accounting
l Accounting concepts & conventions
l Journals & ledgers; Trial Balance; Trading Account
l Profit & Loss Account, Balance Sheet
l Importance of accounting in travel/tourism industry, accounting systems in TA / TO
l Operation costing, Service costing, profit analysis

TH05 Management Concepts, Organisational Behaviour, Presentation, Personality Development etc.
Major Areas:
l Meaning & Nature of management, schools of management thoughts, social responsibility; Functions, span, objectives of management, TQM
l Theories of motivations, goal, need, equity, Expectancy etc.
l Communication, organizational settings for business communications
l Conversations, professionalism, telephone conversations, interviews, group discussion, presentations etc.
l Customer care, mannerism, handling of difficult customers, complaint handling resolving conflicts, useful examples - model conversations, dialogues, etc.
l Selling skills, techniques, presenting products; Ethical & moral obligation & responsibility of communication, causes of unethical communication.
l Personality, dressing address, gestures, manners, listening, patience, tolerance, knowing self weakness & strengths, overcoming hesitations & fear of facing public, confidence building.

TH06 Tourism Marketing
Major Areas:
l Introduction to marketing, Marketing of services and its special features, uniqueness of tourism product.
l Tourism marketing, its unique nature
l Marketing segmentation & leisure market, target market
l 8 P's of marketing.
l Life cycle & new product development
l Branding & packaging decisions.
l Tourism promotion methods: advertising & publicity, sales forecasting.

TH07 Communication and Customer Relations
Major Areas:
l Meaning, types, barriers and mechanism of communication, non-verbal communication, organizational setting for business communication.
l Face to face conversation, professional use of the telephone, interviews, group discussion, making presentations (using visual aids)
l Effective customer care, using an appropriate mannerism, handling difficult customers. Nature of complaint, handling objections, responding to a complaint & negotiating with the customer. Causes and effect of the conflict, resolving conflicts.
l Energy of selling, developing selling skills, sales conversation, questioning techniques, presenting the products.
l Ethical, legal and social responsibility in communication. Cases of unethical communication

TH 08 Air Travel / IATA Regulations
Major Areas:
l IATA, Areas and Sub-Areas (Review of Geography)
l IATA, rule and regulations
l Familiarization with city-to-city flight Schedule (ABC Worldwide)
l Airline Schedule, Types of Aircrafts, classes in Aircrafts.
l Travel formalities & documents.
l Bookings and reservations, creating PNR Special RQS.
l Mixed class journeys.
l Itinerary planning.
l Fare construction (introduction)
l Mileage Principle.
l Extra mileage allowance and surcharge.
l Maximum permitted Mileage, Ticked point Mileages (MPMS and TPMS)
l Higher intermediates point (HIP)
l Circle Trip Minimum.
l Add-ons.
l Fares (Special, Group, Students and Seaman)
l Types of fare (OW, RT, CT and Normal fares)
l Baggage allowance, Extra baggage charges (Cabin and Checked baggage)
l Unaccompanied minor and Baggage formalities.
l MCO's (Miscellaneous charge order)
l Govt. Rules and Airline formalities adopted by Authorized agents.
l Accounting system adopted by Airlines and travel agents.
l Related services and reservations of Hotels, air taxes, surface transport etc.
l Practical issuance of airline ticket.

TH 09 Hospitality and Hotel Operations
Major Areas:
l The scope of the hospitality industry
l Service - The Mission and Product of Hospitality
l A day in the life of... A Front Desk Official
l Pursuing opportunities in hospitality
l The relationship of hospitality to travel and tourism.
l Dynamics of the lodging industry
l Hotel management and operations
l Culinary arts and foodservice operations
l Meetings, Conventions and Expositions
l Managing Leisure Segments of the Hospitality Industry
l The Hospitality Industry's Future
l Steps to a Career in Hospitality

Class Schedule :
8.00 a.m. to 10.00 a.m. Monday through Friday.

There will be continuous evaluation throughout the course. Students who are falling in attendances and grades will be terminated from the programme. Students will have to spare addtional time for Library assignment, Project work etc.

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