Post Graduate Diploma with Dual Certifcation in Marketing Management
Post Graduate Diploma
Distance
Description
-
Type
Post Graduate Diploma
-
Methodology
Distance learning
-
Location
Pune
-
Class hours
2h
Facilities
Location
Start date
Start date
Reviews
Course programme
Introduction
Marketing Management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company’s objectives. Marketing management therefore encompasses a wide variety of functions and activities.
Potential Careers
This course will help you find opportunities in a wide range of industries like Banking, Co-operative Credit Organisations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical and Telecommunications Companies, Oil, Gas and Petrochemical Companies, all Government and Semi-Government organizations, and so on.
Semester I
109 Marketing Management
102 Leadership and Organisational Behavior
103 Corporate Communication
113 Management Information Systems
111 Entrepreneurship
Semester II
115 International Marketing
116 Advertising and Sales Promotion
117 Product and Brand Management
118 Industrial Marketing
119 Financial Services Marketing
Eligibility: Any graduate or diploma holder with THREE years of experience
Post Graduate Diploma with Dual Certifcation in Marketing Management