Post Graduate Program in Executive Leadership: Marketing

Sadhna Center for Management and Leadership Development
In Pune

Price on request
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Important information

  • Post Graduate Diploma
  • Pune
  • Duration:
    13 Months

Important information

Where and when

Starts Location
On request
392 A, Mahale Plot, Deep Bungalow - Vetal Chowk Road, Model Colony P.O., 411016, Maharashtra, India
See map

Course programme

First one month will be for induction, orientation, unblocking inhibitions, removing fear & anxieties and bridging the gap - preparatory process for learning. Next two months will be for understanding business very comprehensively. We will make the students to know what is business, business plan preparation, accounting & reporting, business analysis and execution, entrepreneurship and so on. Coaching for the first trimester of IGNOU will also be done.

Personal development as an individual being, and as a professional, communication, basic maths, statistics, economics, economic environment, computer skills, public speaking, team working, analytical skills, data and information processing etc. will be components for the next 3 months or so..

Then we will go over to the basics of basic functions of business – Market Research, Marketing, Sales, Finance, Operations, Information System, Logistics, Supply Chain, Inventory, People factor etc. – This will be for next 3 months.

The next 2 months will be for deeper understanding of one area – Marketing, Finance, HR or Manufacturing & Operations along with deeper inputs in Business Strategies and Advanced Level Computer Skills, Data Management and Analytics. In between, students will go for the 10 day vipassana camp, 3-4 days Art of Living, Factory Industry visits, out bound camps etc. During these 11 months, they will also do involve in “Action learning and Leadership”, Out of the Box thinking and action, doing mini businesses and earning, etc. Complementing all these will be our “Man Making” unique processes which every student has to go through. Before they are over to internship, there will be a 3 day transformational self discovery camp in addition to usual out bound, seminars, workshops and so on. These 11 months will be very hectic and it will change paradigms and most of them will become stronger and better. Habit patterns will also change. First 3 months at SCMLD will be very tough for the lazy, unorganized, casual and the undisciplined.

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