Post Graduate Program in Marketing Management

Post Graduate Program in Marketing Management

The two year, full time Post Graduate Program in Management (PGPM) is the flagship program of the institute. The total number of students admitted for this program is around 180 every year. The Program is designed to give students strong foundation in the core principles of management, and to develop a holistic view of the business environment. It offers a careful blend of theory and practice by way of industry projects and live projects.

The PGPM program spreads over six trimesters in two years, with a live project with industry in Trimester III and 9-10 weeks summer internship after the first year. Each trimester is spread over 12 weeks, having around 200 hours of classroom teaching. Students also have to undergo The Art of Living Program in Trimester II. Assignments, case studies, surprise quizzes, mid terms & end terms exams form the part of continuous evaluation of the students.

Course Content:

Term I

Managerial Economics
Accounting for Management
Marketing Management I
Quantitative Methods for Management I
IT in Management
Understanding Behavior I
Managerial Communication I
Management Perspectives I

Term II

Financial Management
Management Information& Systems
Marketing Management II
Quantitative Methods for Management II
Business Law
Understanding Behavior II
Human Resources Management I
Managerial Communication II
Art of Living Program
Cost Management
Production & Operations Management I

Term III

Live Project/Theme Paper
Corporate Finance & Capital Markets
Market Research
International Business
Production & Operations Management II
Human Resource Management II
Organization Structure & Design
Managerial Communication III
Management Perspectives II

Term IV

Strategic Management & Business Policy
Knowledge Management
Doing Right Things Right

Term V:

Balanced Score Card
Innovation Management

Term VI:

Workshops
Project/Theme Paper
Six Sigma
Transition to Corporate

Electives: Marketing

Marketing
Subject
Consumer Behavior
Services Marketing
Advertising & Marketing Communication
Sales & Distribution Management
Internet Business Models
Brand Management
Business to Business Marketing
Marketing Strategies
Rural Marketing
Retailing Franchising & Merchandising
Advanced readings in Marketing (Rural Marketing)
New Frontiers in Marketing & Advance Retailing