Post Graduate Programme in Management (Evening):Marketing

Lal Bahadur Shastri Institute of Management
In New Delhi

Price on request
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Important information

  • Post Graduate Diploma
  • New delhi
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
New Delhi
Lal Bahadur Shastri Institute of Management Shastri Sadan, Sector III, R. K. Puram, 110022, Delhi, India
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Course programme

The Three Year Post Graduate Programme in Management (Evening) consists of Six Semesters. The First Three Semesters primarily focus on basic courses to build a foundation of knowledge and skills required for more specialised study in various functional areas to be pursued in Second Year (Fourth Semester) and Third Year of the Programme. In the Fourth, Fifth and Sixth Semesters of the course, electives will be offered to enable the participants to pursue in-depth learning in the area of their specialisation. The range of courses has been carefully planned to meet the needs of students, society and the prospective employers.

Course Details
First Year
Semester I Semester II
1101 Organisational Behaviour
1102 Marketing Management
1103 Management Information Systems
1104 Quantitative Methods for Management
1105 Management Accounting
1201 Managerial Economics
1202 Corporate Finance-I
1203 Organisational Behaviour - II
1204 Business Communication

Second Year
Semester III Semester IV
2301 Economic Environment of Business
2302 Corporate Finance-II
2303 Operations Management
2304 Legal Aspects of Business
2305 Management Science
2401 Human Resource Management
2402 Marketing Research
Elective - I
Elective - II

Third Year
Semester V Semester VI
3501 Geopolitical & Social Environment of Business
Elective - VI
Elective - VII
Elective - VIII
3603 Project Study (Submission)

3601 Strategic Management
Elective - III
Elective - IV
Elective - V
Project Study (equivalent to two courses) (Commencement)((((


))))201 Strategic Marketing
202 Consumer Behaviour
203 Marketing of Services
204 International Marketing
205 Advertising and Sales Promotion Management
206 Sales and Distribution Management
207 Marketing to Business & Industry
208 Marketing for Non Profit Organisations
209 Direct Marketing & E-Marketing
210 Brand Management
211 Rural Marketing
212 Supply Chain Management

Achievements for this centre

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