Post Graduate Programme in Management:Marketing

Lal Bahadur Shastri Institute of Management
In New Delhi

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Important information

  • Post Graduate Diploma
  • New delhi
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
New Delhi
Lal Bahadur Shastri Institute of Management Shastri Sadan, Sector III, R. K. Puram, 110022, Delhi, India
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Course programme

Two year Full-Time Post Graduate Programme in Management consists of Six Trimesters. The course structure has been designed to ensure that the management graduates of LBSIM develop a judicious blend of strategic thinking and tactical implementation, specialised knowledge and general management skills. In the three trimesters during the first year, the focus is primarily on basic courses to build a foundation of conceptual and analytical skills required for more specialized study in various functional areas to be pursued in the second year of the programme. The students have to take 21 core courses along with Personal and Interpersonal Effectiveness Lab and Summer Training during the year. The students may also have the opportunity to take a Foreign language as an optional course during the first year.

In the second year, during the fourth, fifth and sixth trimesters, the students have to opt for 11 electives in addition to the 4 compulsory courses. This enables the students to pursue in-depth learning in the area of their specialisation. The electives cover a minimum of two functional areas which equip the LBSIM graduates with multiple functional skills.

Besides, each student undertakes a project study under the guidance of a faculty member with the aim of studying a business problem or a situation to gain an insight into actual corporate realities. The project study is undertaken by the students at the beginning of fourth trimester and the final submission is at the end of fifth trimester.

Course Contents (((


)))First Year
Trimester I
1101 Managerial Economics
1102 Quantitative Methods for Management
1103 Data Analysis and Management
1104 Management Accounting - I
1105 Business Communication
1106 Marketing Management - I
1107 Organisational Behaviour - I(((


)))Trimester II
1201 Economic Environment of Business
1202 Management Science
1203 Management Information Systems
1204 Management Accounting - II
1205 Corporate Finance - I
1206 Marketing Management - II
1207 Organisational Behaviour - II
Personal & Interpersonal Effectiveness lab(((


)))Trimester III
1301 Legal Aspects of Business
1302 Geopolitical and Social Environment of Business
1303 Human Resource Management
1304 Corporate Finance - II
1305 Marketing Research
1306 Operations Management
1307 Business Ethics(((


)))Second year

Trimester IV
2401 Strategic Management I
- Five Electives*
- Project Study (Commencement)(((


)))Trimester V
2402 Strategic Management II
- Four Electives*
- Project Study (Submission)(((


)))
Trimester VI
2601 Business History
2602 Social Marketing
- Two Electives*(((


)))Second Year
Four Core Courses + 11 Electives* + Project Study
(Equivalent to Two Courses)(((


)))Marketing

201 Strategic Marketing
202 Consumer Behaviour
203 Marketing of Services
204 International Marketing
205 Advertising and Sales Promotion Management
206 Sales and Distribution Management
207 Marketing to Business and Industry
208 Direct Marketing & E-Marketing
209 Brand Management
210 Rural Marketing
211 Supply Chain Management
212 Customer Relationship Management
213 Retailing and Franchising


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