Post Graduation Diploma in Advertising Management

Post Graduate Diploma

Online

₹ 49,000 VAT incl.

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Description

  • Type

    Post Graduate Diploma

  • Methodology

    Online

  • Duration

    1 Year

  • Start date

    Different dates available

  • Online campus

    Yes

Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

1. To introduce various concepts and media of communication so as to
understand the process of communication.
2. To make the students understand the fact that Advertising and Public
Relations are persuasive forms of Communication.

GRADUATE STUDENTS CAN APPLY

GRADUATION PASSED

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Subjects

  • Management
  • IT Management
  • Advertisement
  • Advertising Management
  • Advertising Events
  • Advertising Campaign
  • Advertising Strategy
  • Advertising Designer
  • Advertising Agency
  • Advertising Market

Teachers and trainers (1)

SNEHA  SHARMA

SNEHA SHARMA

COUNSELOR

Course programme

PAPER 1 Introduction to Communication PAPER II Introduction to Advertising PAPER III Principles of Public Relations PAPER IV Creating Advertisements PAPER V Process of Public Relations PAPER VI Training Programme for 7 days (Creating of Audio Advertisement, Video Advertisement and Print Advertisement) The Scheme of Examination shall be as follows: Subject Duration of Exam (Hours) Maximum Marks Passing Minimum Marks Paper 1 Introduction to Communication Paper 2 Introduction to Advertising Paper 3 Principles of Public Relations Paper 4 Creating Advertisements Paper 5 Process of Public Relations Paper 6 Training Programme for 7 days (Creation of Audio Advertisement, Video Advertisement and Print Advertisement) Marks for Training Programme

Call the centre

Post Graduation Diploma in Advertising Management

₹ 49,000 VAT incl.