Post Gradute Diploma in Management in MARKETING

Academy of Business and Management Studies
In Greater Noida

Rs 2,40,000
+ VAT
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Important information

  • Post Graduate Diploma
  • Greater noida
  • Duration:
    2 Years
Description

The focus of the program is on sharpening analytical and decision-making skills in topics such as advertising, integrated marketing communications, market research, brand/product management, distribution, relationship marketing and international marketing.

Important information
Venues

Where and when

Starts Location
On request
Greater Noida
46A/2, KNOWLEDGE PARK-III, GREATER NOIDA, 201308, Uttar Pradesh, India
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Frequent Asked Questions

· Requirements

Minimum requirement is Bachelor's degree of 3 year duration or equivalent with 50% marks in any discipline from a recognized university of India.Accman Institute of Management uses CAT for short listing the candidates for our two fultime Post Graduate Diploma in Management (IIMs have no role either in the selection process or the conduct of the program).

Course programme

Post Graduate Diploma in Management offered by Accman is a six trimester program with industry integrated projects of two months duration. The unique courseware aims to equip the students with the skill set, knowledge base and creativity tools which will help them develop into business managers with competencies in at least two functional areas. Students of this program gain a rigorous theoretical grounding in the various areas of Business Management such as Marketing, Finance, Human Resources, Economics, Operations Management, Information System, Strategy, Organizational Behaviour, Quantitative Techniques, Retail Management alongwith exhaustive practical exposure to Industry. COURSE STRUCTURE: Term I IT Concepts for Management Financial Accounting Marketing Management I Managerial Economics Organizational Behavior I Quantitative Techniques for Management I Managerial Communications I Term II Business Law Management Accountin & Control Marketing Management II Opertations Management Organizational Behavior II Quantitative Techniques for Management II Managerial Communications II Term III Business Research Financial Management Management Information System Economic Environment & Policy Human Resources Management Management Science Managerial Communications III Term IV Strategic Management Business Ethics & Values Five Electives Term V Innovation & Entrepreneurship/Indian Social Structure ` E-Commerce Five Electives Term VI Financial Services, Products & Markets One Electives Project / Dissertation (In addition, there will be 5 electives for major and 3 electives for minor specialization, each with 3 credits, and compulsory summer project after third term with 6 credits. This is tentative course structure subject to change.)
MARKETING
The focus of the program is on sharpening analytical and decision-making skills in topics such as advertising, integrated marketing communications, market research, brand/product management, distribution, relationship marketing and international marketing.
COURSES OFFERED
1. Consumer Behavior
2. Advertising & Sales Promotion Management
3. International Marketing
· Marketing of Services
· Product & Brand Management
· Rural Marketing
· Retail Marketing
· Marketing Research
· Supply Chain Management
· CRM

Additional information

Payment options: Tuition Fee per annum: Rs.240000.00 Amount payable at the time of admission Registration Fee: Rs.5000.00 Security (Refundable):Rs.5000.00 * Hostel Fee (lodging & boarding) per annum: Rs.60000.00 * Cost of Application Kit: Rs.1000.00.

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