The focus of the program is on sharpening analytical and decision-making skills in topics such as advertising, integrated marketing communications, market research, brand/product management, distribution, relationship marketing and international marketing.
Facilities
Location
Start date
Greater Noida
(Uttar Pradesh)
See map
46A/2, KNOWLEDGE PARK-III, GREATER NOIDA, 201308
Start date
On request
About this course
Minimum requirement is Bachelor's degree of 3 year duration or equivalent with 50% marks in any discipline from a recognized university of India.Accman Institute of Management uses CAT for short listing the candidates for our two fultime Post Graduate Diploma in Management (IIMs have no role either in the selection process or the conduct of the program).
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Course programme
Post Graduate Diploma in Management offered by Accman is a six trimester
program with industry integrated projects of two months duration. The
unique courseware aims to equip the students with the skill set,
knowledge base and creativity tools which will help them develop into
business managers with competencies in at least two functional areas.
Students of this program gain a rigorous theoretical grounding in the
various areas of Business Management such as Marketing, Finance, Human
Resources, Economics, Operations Management, Information System,
Strategy, Organizational Behaviour, Quantitative Techniques, Retail
Management alongwith exhaustive practical exposure to Industry. COURSE
STRUCTURE:Term I IT Concepts for Management Financial
Accounting Marketing Management I Managerial Economics Organizational
Behavior I Quantitative Techniques for Management I Managerial
Communications I Term II Business Law Management Accountin &
Control Marketing Management II Opertations Management Organizational
Behavior II Quantitative Techniques for Management II Managerial
Communications II Term III Business Research Financial Management
Management Information System Economic Environment & Policy Human
Resources Management Management Science Managerial Communications III Term
IV Strategic Management Business Ethics & Values Five Electives Term
V Innovation & Entrepreneurship/Indian Social Structure ` E-Commerce
Five Electives Term VI Financial Services, Products & Markets One
Electives Project / Dissertation (In addition, there will be 5 electives
for major and 3 electives for minor specialization, each with 3 credits,
and compulsory summer project after third term with 6 credits. This is
tentative course structure subject to change.)
MARKETING
The focus of the program is on sharpening analytical and decision-making
skills in topics such as advertising, integrated marketing
communications, market research, brand/product management, distribution,
relationship marketing and international marketing.
COURSES OFFERED
1. Consumer Behavior
2. Advertising & Sales Promotion Management
3. International Marketing
· Marketing of Services
· Product & Brand Management
· Rural Marketing
· Retail Marketing
· Marketing Research
· Supply Chain Management
· CRM
Additional information
Payment options: Tuition Fee per annum: Rs.240000.00
Amount payable at the time of admission
Registration Fee: Rs.5000.00
Security (Refundable):Rs.5000.00
* Hostel Fee (lodging & boarding) per annum: Rs.60000.00
* Cost of Application Kit: Rs.1000.00.