Postgraduate Diploma in Advertising and MarketingNew Delhi YMCA
Price on request
- Post Graduate Diploma
- New delhi
Postgraduate Diploma in Advertising and Marketing
The New Delhi YMCA started Centre for Mass Media (CMM) in 1984 to conduct post-graduate diploma courses in Public Relations and Advertising and Journalism. The Centre was conceived and launched by Mr. Wilfred Lazarus, a reputed journalist who was then the President of YMCA. Mr Lazarus was formerly the General Manager of the now-defunct Samachar News Agency and the Principal Information Officer of the Government of India. In the past about 25 years this Centre has produced more than 5,000 media persons, many of whom occupy high positions in Public Relations, Advertising and Print and Electronic media organisations.
Some of the organisations where our students are placed include: Rashtriya Sahara, PTC News, Jain TV, ETV, Zee News, UNI, Hindustan Times Media Ltd, India TV, News 24, Radio City 91.1, DD News, Hindustan, IBN 7, India Today, Sudarshan News Channel, DD National, Sahara India TV (Samay), Adman Advertising, Thomson Digital, Perfect Relations Consultancy, Bank of America, East India Hotels, American Express, Vox Public Relations, Oxford University Press, Indian express, Headlines Today, CNBC, Amar Ujjala, PTI, S. Chand Publications, The Financial Express, Times of India, Hindustan Samachar, Doordarshan Hisar, NDTV, Asian Age, Aaj Tak, Dainik Jagaran, Dainik Hindustan, Delhi Doordarshan Kendra(DDK), ANI, Hotel Ashok, Moolchand Hospital, Star News, The Statesman, Northern India Railways, All India Management Association, City Bank, Hewitt Associates, Air France, Tata Indicom, Standard Chartered Bank, EXL Pvt Ltd, LIC of India, Madison, TVB Marketing, Rashtriya Advertising Agency, V-Customer Services, Lintas Media Group, HT Media Ltd, Essence Communication, New Era India Consultancy Pvt Ltd, Punjab Kesari, Nav Bharat Times, FM Gold (All India Radio), Miran Production, Chand Devi Hospita, SBI, ICICI,Newtech.
The CMM was re-christened as the Institute for Media Studies and Information Technology (IMSIT) in 2000 when Information Technology was added to it.
In 2000-2001 IMSIT started a 6-month postgraduate course in TV and Radio Journalism. The Institute has separate TV and Radio Labs. The TV Editing Lab has Velocity and Final Cut Pro machines. In 2007 this course was upgraded to a one-year Advance Diploma in TV Production and Journalism. The same year (2000) it started a one-year postgraduate diploma course in Hindi journalism. In 2003, the Institute started short-term TV news reading and anchoring courses for 10+2 students.
To meet a pressing demand from working people the Institute started in 2008 one-year Saturday courses in Public Relations and Advertising and in Modern Journalism in English, Hindi and Urdu. 3rd year BA students are eligible. Rules and regulations and the syllabi are given at the end of this Prospectus.
In (2009) the Institute has started a one-year diploma course in Applied Art for students who have passed their 12th class or have appeared for the 12th class exam. This year (2010) it is launching a six-month Post-graduate course in Sports Broadcasting and Management. The Institute also conducts courses in Computer Application and Broadcast Animation and Cartoon Film Making of one-year duration for 10+2 candidates. (Please see a separate prospectus for details).
As in the revision of courses, maximum care is taken in selecting experienced, practising professionals to teach our students.