Postgraduate Diploma in Management: Marketing (Full Time)

Postgraduate Diploma in Management: Marketing (Full Time)

TERM I

Basic Financial Accountancy
Computer Applications
Executive Communication
Managerial Economics
Marketing Management - I
Organisational Dynamics
Quantitative Techniques - I

TERM II

Economic Environment of Business
Financial Management - I
Legal Environment of Business
Marketing Management -II
Operations Management - I
Organisational Behavoiur - OB I
Quantitative Techniques - II
Social Environment of Business

TERM III

Cost & Management Accounting
Financial Management - II
Human Resource Management
Organisational Behavoiur - OB II
Management Information Systems
Operations Management - II
Research Methodology

TERM IV - VI

International Business
Industrial Relations
Business Ethics
Business Policy

Marketing

* Brand Management
* Business to Business Marketing
* Customer Relationship Marketing
* Consumer Behaviour
* E-buyer behaviour
* Emotional Intelligence in Marketing
* Integrated Marketing Communication
* International Marketing
* Marketing Engineering
* Marketing Analytics and Design of Experiments
* Advanced Market Research
* Marketing of Financial Services
* Marketing in the New Era
* Pricing
* Product Management
* Retailing
* Rural Marketing
* Sales Negotiation
* Services Marketing
* Sales and Distribution Management
* Strategic Marketing Management