Postgraduate Diploma in Management: Marketing (Part Time)

Loyola Institute of Business Administration
In Chennai

Price on request
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Important information

  • Post Graduate Diploma
  • Chennai
  • Duration:
    3 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Chennai
Loyola College, 600034, Tamil Nadu, India
See map

Course programme

Postgraduate Diploma in Management: Marketing (Part Time)

Course content:

* Basic Financial Accountancy
* Managerial Economics
* Marketing Management - I
* Quantitative Techniques - I
* Organisational Behaviour - I
* Financial Management - I
* Introduction to Information Technology
* Executive Communication
* Organisational Behaviour - II
* Marketing Management - II
* Quantitative Techniques - II
* Financial Management - II
* Economic Environment of Business
* Cost & Management Accounting
* Organisational Behaviour III
* Management Information Systems
* Human Resources Development
* Legal Environment of Business
* Marketing Research
* Operations Management - I
* Social Environment of Business
* Operations Management - II
* Industrial Relations
* International Business

Marketing

* Brand Management
* Business-to-Business Marketing
* Customer Relationship Management
* Consumer Behaviour
* E - Buyer Behaviour
* Emotional Intelligence in Marketing
* Integrated Marketing Communication
* Marketing Engineering
* Marketing Analytics and Design of Experiments
* Marketing of Financial Services
* Marketing in the New Era
* Pricing
* Product Management
* Retailing
* Rural Marketing
* Sales Negotiation
* Services Marketing
* Sales & Distribution Management
* Strategic Marketing Management


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