Product and Brand Management
Certificate
Online
Description
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Type
Certificate
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Methodology
Online
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Location
Delhi
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Duration
3 Months
The course Product And Brand Management has been developed to give students a fundamental understanding of how to build, measure, analyze and manage
Facilities
Location
Start date
Start date
About this course
10+2 years
Reviews
Course programme
This subject covers:
Introduction to Product and Product Management
Product Classification and Product Portfolio Management
New Product Development Process
Product Strategy
Managing Brand Equity
Marketing Organisations
Marketing Planning
Market and Sales: Estimating Market and Sales Potential and Forecasting
Pricing Strategy
Advertising and Promotion
Financial Analysis
Services as Products
Understanding Brands
Brand Image, Brand Identity, Brand Valuation
Brand Equity
Managing Brands Over Time, Brand Positioning and Consumer Behaviour
Product and Brand Management