Product and Brand Management

Certificate

Online

Price on request

Description

  • Type

    Certificate

  • Methodology

    Online

  • Location

    Delhi

  • Duration

    3 Months

The course Product And Brand Management has been developed to give students a fundamental understanding of how to build, measure, analyze and manage

Facilities

Location

Start date

Delhi
See map
4B/1First Floor, Tilak Nagar, 110018

Start date

On request

About this course

10+2 years

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Course programme

This subject covers:

Introduction to Product and Product Management
Product Classification and Product Portfolio Management
New Product Development Process
Product Strategy
Managing Brand Equity
Marketing Organisations
Marketing Planning
Market and Sales: Estimating Market and Sales Potential and Forecasting
Pricing Strategy
Advertising and Promotion
Financial Analysis
Services as Products
Understanding Brands
Brand Image, Brand Identity, Brand Valuation
Brand Equity
Managing Brands Over Time, Brand Positioning and Consumer Behaviour

Product and Brand Management

Price on request