Product and Brand Management

UTS Pune

Price on request
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Important information

  • Certificate
  • Online
  • Delhi
  • Duration:
    3 Months

The course Product And Brand Management has been developed to give students a fundamental understanding of how to build, measure, analyze and manage

Important information

Where and when

Starts Location
On request
4B/1First Floor, Tilak Nagar, 110018, Delhi, India
See map

Frequent Asked Questions

¬∑ Requirements

10+2 years

Course programme

This subject covers:

Introduction to Product and Product Management
Product Classification and Product Portfolio Management
New Product Development Process
Product Strategy
Managing Brand Equity
Marketing Organisations
Marketing Planning
Market and Sales: Estimating Market and Sales Potential and Forecasting
Pricing Strategy
Advertising and Promotion
Financial Analysis
Services as Products
Understanding Brands
Brand Image, Brand Identity, Brand Valuation
Brand Equity
Managing Brands Over Time, Brand Positioning and Consumer Behaviour

Achievements for this centre