Public Relations & Corporate Communication

St. Xavier's College
In Mumbai

Rs 1,20,000
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Important information

  • Post Graduate Diploma
  • Mumbai

Important information

Where and when

Starts Location
On request
Xavier Institute of Communications St. Xavier's College Campus, Mahapalika Marg, Mumbai, 400001, Maharashtra, India
See map

Frequent Asked Questions

· Requirements

Any graduate in Arts, Science, Commerce, BMS (Management Studies) or BMM with at least 55% marks. Working candidates are not eligible. There is an entrance test followed by an interview and a group discussion. Those with some experience in media or with proven record of writing will be given preference.

Course programme

The Public Relations and Corporate Communication course is a full-time, post-graduate diploma programme. It is a training discipline for professional knowledge and skills in communication, applied to corporate management, in institutions of government, commerce and Industry non- profit agencies and academia.The expertise and skills required of PR practitioners include the strategic handling of tools and channels for information distribution and retrieval, to build relationships with individuals and target groups or "publics" through planned Action and Communication via mass media, new media, and person to person.
Program Contents:
Core Concepts:-
Management Studies
Managing Organizations
PR - Concepts, Structures & Practice
The Mass Media Industry
The P.R. Campaign / Strategic P.R.
Effective Business Communication
PR & Media Relations
Integrated Corporate Communication
P.R. Law & Media

Core Skills:-
Relationship Management
P.R. Industry Practice and Application
Corporate Strategy and Communication Concepts
Corporate Communication Practice
Event Management
Event Planning and Execution in P.R.
News Reporting
Computer Skills for Media and Communication
Audio Visual Communication Production
New Media - Convergence
Public Speaking & Presentation Skills for P.R. Professionals
P R. Case Studies: Research & Writing
Online Module: English Proficiency

The Making of a P. R. Professional
Measurement of P.R. Objectives/Campaigns
Media: Ethics & Professional Standards for P.R. Professionals
Negotiation Skills
P.R. Games - Situational Analysis & Solutions
Creativity in P.R. - Ideation & Innovation

Industry Internship.

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