Public Relations in Principle and Practice-(Diploma-Postgraduate)
Training
In Brussels (Belgium) and Milano (Italy)
*Indicative price
Original amount in KRW:
₩ 20,000
Description
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Type
Training
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Location
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Duration
20 Days
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Start date
Different dates available
Suitable for: Public Relations Professionals. Public Relations Practitioners. Marketers and Public Relations Managers. Board of Directors. Business Owners. Customer Service Managers. Sales and Development Business Managers. HR professionals who have communications roles. Managers who want to add high-level communications skills to their personal portfolios. Other key personnel in the organization whose work involves contact and interaction with internal/external public
Facilities
Location
Start date
Start date
Start date
Reviews
Course programme
Contents, Concepts and Issues
Defining Public Relations
Popularity of Public Relations
Planned Process to Influence Public Opinion
Public Relations as Management Interpreter
Public Relations as Public Interpreter
The Publics of Public Relations
The Functions of Public Relations
The Curse of “Spin”
Technical/Attitudinal Requirements for Public Relations Work
The Growth and Future of Public Relations
Ancient Beginnings
The Father of Modern Public Relations
The Growth of Modern Public Relations
Public Relations Comes of Age
Public Relations Education
Communication in Public Relations
Purposes of Communication
Theories of Communication: Traditional
Theories of Communication: Contemporary
The Word
The Message
Receiver’s Bias
Feedback
Public Opinion and Public Relations
Defining Public Opinion
What Are Attitudes?
How Are Attitudes Influenced?
Attitude Change Motivation
Power of Persuasion
How to Influence Public Opinion
Polishing the Corporate Image
Maintaining and Managing Reputation
Public Relations Management and Planning
Management Process of Public Relations
Reporting To Top Management
Conceptualizing the Public Relations Plan
Creating the Public Relations Plan
Activating the Public Relations Plan
Setting Public Relations Objectives
Budgeting For Public Relations
Implementing Public Relations Programs
The Public Relations Department
The Public Relations Agency
Reputation Management
The Jobs
Payment
Women and Minorities
Employing Ethics in Public Relations
Doing the “Right Thing”
Ethics in Business
Corporate Codes of Conduct
Corporate Social Responsibility
Ethics in Government
Ethics in Journalism
Ethics in Public Relations
The Legal Parameter of Public Relations
Public Relations and the Law
The First Amendment
Defamation Law
Insider Trading
Disclosure Law
Ethics Law
Copyright Law
Research and Public Relations
Role of Research in Public Relations
What Constitute Research
Principles for Public Relations Research
Types of Public Relations Research
Methods of Public Relations Research
Surveys
The Sample
The Questionnaire
Interviews
Results Analysis
Communications Audits
Unobtrusive Methods
Evaluation
Measuring Public Relations Outcomes
Research and the Web
Making Use of Outside Research Help
Meeting, Banquets, Conventions, Trade Shows and Promotional Activities
Introduction
Group Meetings
Banquets
Open House and Plant Tours
Conventions
Trade Shows
Promotional Events
Entertainment, Sports and Tourism
Promoting a Personality
Promoting an Entertainment Event
Sports Publicity
Travel Promotion
Print Media Relations
Impartiality of the media
Number one medium
Prominence of Electronic media
The Internet factor
Dealing with the media
Attracting publicity
Value of publicity
Pitching publicity
Online publicity
Handling Media Interviews
Employee Relation
Strong Employee Relations towards Solid Organizations
Dealing With the Employee Public
Trusted Communications
Credibility
S-H-O-C the Troops
Employee Communications Tactics
Internal Communications Audits
Online Communications
The Intranet
Print Publications
Bulletin Boards
Suggestion Box/Town Hall Meetings
Internal Video
Face-To-Face Communications
The Grapevine
Multicultural Community Relations
Community Social Responsibility
Community Relations Expectations
Objectives of Community Relations
Community Relations on the Web
Serving Diverse Communities
Nonprofit Public Relations
Government Relations: Enhancing Public Relations Effectiveness
Public Relations
Public Relations in Government
Government Practitioners
Two Prominent Departments
The President
The President’s Press Secretary
Lobbying the Government
What Do Lobbyists Do?
Do-It-Yourself Lobbying
Political Action Committees
Dealing with Local Government
Consumer or Client Relations in Public Relations
Worldwide Consumer Class
Objectives of Consumer Relations
Consumer-Generated Media
Customer Complaints Handling
The Consumer Movement
Federal Consumer Agencies
Consumer Activists on the Internet
Business Gets the Message
International Relations
International Operation
Overview of Public Relations in:
Canada
Europe
Latin America
Japan
China
Asia
Eastern Europe
Russia
Australia/New Zealand
Africa
Middle East
Public Relations Writing
Writing for Viewing and Listening
Fundamentals of Writing
Flesch Readability Formula
Ysela Cornerstones of Corporate Writing
The Inverted Pyramid Style in Writing
The News Release
News Release News Value
News Release Content
News Release Style
News Release Essentials
The Social Media News Release
Writing Internet News Releases
Importance of Editing
Public Relations and the Internet
Brief History of the Internet
Public Relations and the Internet
Web Sites
Blogs
Social Networks
Other Web-Based Communications Vehicles
Darker Side Of Online Communications
Integrated Marketing Communications
Public Relations vs. Marketing vs. Advertising
Product Publicity
Third-Party Endorsement
Building a Brand
Public Relations Advertising
Traditional Integrated Marketing
Purposes of Public Relations Advertising
21st Century Integrated Marketing
Crisis Management
Issues Management
Risk Communication and Message Mapping
Managing In a Crisis
Planning In a Crisis
Communicating In a Crisis
Engaging the Media
Launching Career in Public Relations
Public Relations in Economic Downturn
Organising the Job Search
Organising the Job Interview
Mapping a Career Path
Ensuring Public Relations SuccessPublic Relations in Principle and Practice-(Diploma-Postgraduate)
*Indicative price
Original amount in KRW:
₩ 20,000