Public Relations in Principle And Practice Part 1

HRODC Postgraduate Training Institute
In Central London (England)

£ 8,000 - (Rs 6,55,030)

Important information

  • Course
  • Central london (England)
  • 10 hours of class
  • Duration:
    2 Weeks
  • When:

Suitable for: This course is designed for: Public Relations Professionals, Public Relations Practitioners, Marketers and Public Relations Managers, Board of Directors, Business Owners, Customer Service Managers, Sales and Development Business Managers, HR professionals who have communications roles, Managers who want to add high-level communications skills to their personal portfolios and Other key personnel in the organization whose work involves contact and interaction with internal/external public

Important information

Requirements: Degree or Work Experience


Where and when

Starts Location
Central London
Carburton Street, W1W 5EE, London, England
See map

What you'll learn on the course

IT Law
Public Relations
Communication Training
IT Management
Growth and Development

Course programme

Course Contents:

Public Relations and Pertinent Evolutionary Issues

Defining Public Relations

  • Popularity of Public Relations
  • Planned Process to Influence Public Opinion
  • Public Relations as Management Interpreter
  • Public Relations as Public Interpreter
  • The Publics of Public Relations
  • The Functions of Public Relations
  • The Curse of “Spin”
  • Technical/Attitudinal Requirements for Public Relations Work

The Growth and Future of Public Relations

  • Ancient Beginnings
  • The Father of Modern Public Relations
  • The Growth of Modern Public Relations
  • Public Relations Comes of Age
  • Public Relations Education

Preparing Your Public Relation Role

Communication in Public Relations

  • Purposes of Communication
  • Theories of Communication: Traditional
  • Theories of Communication: Contemporary
  • The Word
  • The Message
  • Receiver’s Bias
  • Feedback

Public Opinion and Public Relations

  • Defining Public Opinion
  • What Are Attitudes?
  • How Are Attitudes Influenced?
  • Attitude Change Motivation
  • Power of Persuasion
  • How to Influence Public Opinion
  • Polishing the Corporate Image
  • Maintaining and Managing Reputation

Public Relations Management and Planning

  • Management Process of Public Relations
  • Reporting To Top Management
  • Conceptualizing the Public Relations Plan
  • Creating the Public Relations Plan
  • Activating the Public Relations Plan
  • Setting Public Relations Objectives
  • Budgeting For Public Relations
  • Implementing Public Relations Programs
  • The Public Relations Department
  • The Public Relations Agency
  • Reputation Management
  • The Jobs
  • Payment
  • Women and Minorities

Employing Ethics in Public Relations

  • Doing the “Right Thing”
  • Ethics in Business
  • Corporate Codes of Conduct
  • Corporate Social Responsibility
  • Ethics in Government
  • Ethics in Journalism
  • Ethics in Public Relations

The Legal Parameter of Public Relations

  • Public Relations and the Law
  • The First Amendment
  • Defamation Law
  • Insider Trading
  • Disclosure Law
  • Ethics Law
  • Copyright Law

Research and Public Relations

  • Role of Research in Public Relations
  • What Constitute Research
  • Principles for Public Relations Research
  • Types of Public Relations Research
  • Methods of Public Relations Research
  • Surveys
  • The Sample
  • The Questionnaire
  • Interviews
  • Results Analysis
  • Communications Audits
  • Unobtrusive Methods
  • Evaluation
  • Measuring Public Relations Outcomes
  • Research and the Web
  • Making Use of Outside Research Help

Events, Promotions, Entertainment, Sports and Tourism

Meeting, Banquets, Conventions, Trade Shows and Promotional Activities

  • Events
  • Prime Brand-Building Opportunities
  • Detailed Planning and Logistics
  • Group Meetings
  • Meeting Location
  • Meeting Invitations
  • Planning and Hosting a Successful Meeting
  • Meeting Facilities
  • Getting the Meeting Started
  • Speakers
  • Meals
  • Banquets
  • Expenses
  • Hosts/Speakers
  • Timelines
  • Creating a Budget
  • Receptions and Cocktail Parties
  • Open House and Plant Tours
  • Planning a Successful Open House
  • Conventions
  • Convention Planning
  • Convention Programs
  • Trade Shows
  • Exhibit Booths
  • Press Rooms and Media Relations
  • Working with the Media at Trade Shows
  • Promotional Events
  • Corporate Sponsorships: Another Kind of Event
  • Celebrity Appearances
  • Promotional Event Logistics

Entertainment, Sports and Tourism

  • Promoting a Personality
  • The Cult of Celebrity
  • The Personality Campaign
  • Damage Control and Personal Publicity
  • Multiple Media Simultaneously
  • Personal Appearances
  • Campaign Evaluations
  • Promoting an Entertainment Event
  • Sports Publicity
  • Sports Mania Worldwide Stimulated by PR Efforts
  • Tools of Sports Publicists
  • Emerging Sports (e.g., Soccer)
  • Sponsorship Management
  • Travel Promotion
  • Three Steps of Travel PR
  • Familiarization Trips
  • Appeals To Target Audiences
  • Ethics in Action: “Freebies”
  • Tourism in Times of Crisis