Public Relations in Principle and Practice Part -(Diploma-Postgraduate)
Training
In Milano (Italy) and Brussels (Belgium)
*Indicative price
Original amount in GBP:
£ 10,000
Description
-
Type
Training
-
Location
-
Duration
10 Days
-
Start date
Different dates available
Suitable for: Public Relations Professionals. Public Relations Practitioners. Marketers and Public Relations Managers. Board of Directors. Business Owners. Customer Service Managers. Sales and Development Business Managers. HR professionals who have communications roles. Managers who want to add high-level communications skills to their personal. portfolios. Other key personnel in the organization whose work involves contact and. interaction with internal/external public
Facilities
Location
Start date
Start date
Start date
Reviews
Course programme
Course Contents, Concepts and Issues
Defining Public Relations
Popularity of Public Relations
Planned Process to Influence Public Opinion
Public Relations as Management Interpreter
Public Relations as Public Interpreter
The Publics of Public Relations
The Functions of Public Relations
The Curse of “Spin”
Technical/Attitudinal Requirements for Public Relations Work
The Growth and Future of Public Relations
Ancient Beginnings
The Father of Modern Public Relations
The Growth of Modern Public Relations
Public Relations Comes of Age
Public Relations Education
PREPARING YOUR PUBLIC RELATION ROLE
Communication in Public Relations
Purposes of Communication
Theories of Communication: Traditional
Theories of Communication: Contemporary
The Word
The Message
Receiver’s Bias
Feedback
Public Opinion and Public Relations
Defining Public Opinion
What Are Attitudes?
How Are Attitudes Influenced?
Attitude Change Motivation
Power of Persuasion
How to Influence Public Opinion
Polishing the Corporate Image
Maintaining and Managing Reputation
Public Relations Management and Planning
Management Process of Public Relations
Reporting To Top Management
Conceptualizing the Public Relations Plan
Creating the Public Relations Plan
Activating the Public Relations Plan
Setting Public Relations Objectives
Budgeting For Public Relations
Implementing Public Relations Programs
The Public Relations Department
The Public Relations Agency
Reputation Management
The Jobs
Payment
Women and Minorities
Employing Ethics in Public Relations
Doing the “Right Thing”
Ethics in Business
Corporate Codes of Conduct
Corporate Social Responsibility
Ethics in Government
Ethics in Journalism
Ethics in Public Relations
The Legal Parameter of Public Relations
Public Relations and the Law
The First Amendment
Defamation Law
Insider Trading
Disclosure Law
Ethics Law
Copyright Law
Research and Public Relations
Role of Research in Public Relations
What Constitute Research
Principles for Public Relations Research
Types of Public Relations Research
Methods of Public Relations Research
Surveys
The Sample
The Questionnaire
Interviews
Results Analysis
Communications Audits
Unobtrusive Methods
Evaluation
Measuring Public Relations Outcomes
Research and the Web
Making Use of Outside Research Help
Meeting, Banquets, Conventions, Trade Shows and Promotional Activities
Introduction
Group Meetings
Banquets
Open House and Plant Tours
Conventions
Trade Shows
Promotional Events
Entertainment, Sports and Tourism
Promoting a Personality
Promoting an Entertainment Event
Sports Publicity
Travel Promotion
Public Relations in Principle and Practice Part -(Diploma-Postgraduate)
*Indicative price
Original amount in GBP:
£ 10,000