Research Methods For Management

Research Methods of Management emphasizing on the methodology of research and its
application in managerial decision making, explaining hypothesis, meaning and types,
sampling design along with the various parametric and non-parametric test.
Goals:
To familiarize the students with methodology of research and its application in
managerial decision making.
Objectives:
On successful completion of the course the students should have:
To understand scope and significance of research in business decisions.
To study and understand sampling techniques along with hypothesis.
To understand various scaling techniques and parametric and non-parametric test.
UNIT I
Research - meaning - scope and significance - Types of research - Research Process -
Characteristics of good research - Scientific method - Problems in research - Identifying
research problem - concepts, constructs and theoretical framework.
UNIT II
Hypothesis:- meaning - sources - Types - formulation Research design - Types - case
study - features of good design - measurement - meaning - need Errors in measurement
- Tests of sound measurement Techniques of measurement - scaling Techniques -
meaning - Types of scales - scale construction techniques.
UNIT III
Sampling design - meaning - concepts - steps in sampling - criteria for good sample
design - Types of sample designs - Probability and non-probability samples. Data
collection:- Types of data - sources - Tools for data collection methods of data collection
- constructing questionnaire - Pilot study - case study - Data processing:- coding -
editing - and tabulation of data - Data analysis.
UNIT IV
Test of Significance:- Assumptions about parametric and non-parametric tests.
Parametric Test - T test, F Test and Z test - Non Parametric Test - U Test, Kruskal
Wallis, sign test. Multivariate analysis-factor, cluster, MDS, Discriminant ananlysis.
(NO Problems). SPSS and its applications.
UNIT V
Interpretation - meaning - Techniques of interpretation - Report writing:- Significance -
Report writing:- Steps in report writing - Layout of report - Types of reports - Oral
presentation - executive summary - mechanics of writing research report - Precautions
for writing report - Norms for using Tables, charts and diagrams - Appendix:- norms for
using Index and Bibliography