Run a Digital Marketing Campaign - Founder Centric

Digital Business Academy


Important information

  • Course
  • Online
  • When:

What is it about?
This digital marketing analytics course shows you how to assemble and organise all the different online marketing channels you've seen into a cohesive, money-making digital marketing campaign. We'll come at it from multiple angles like designing around how customers make decisions, calculating return on investment, how to measure each part and how to connect different marketing channels, how to know where to focus for a winning digital marketing strategy.

Important information
Is this course for me?

Who is it for?
You've seen a few online marketing channels, but never run a successful digital marketing campaign
You have an app or a startup idea, but could ramp up your online marketing strategies
You're doing a lot of different marketing, but not sure what really works or where to focus
You're looking for a marketing analytics course

Requirements: Time Required Approximately 10 hours, including exercises at your own time.


Where and when

Starts Location

What you'll learn on the course

Marketing Tools
Digital Marketing
Social Media
Marketing Analysis
Marketing Channels
Marketing funnel
Design campaigns

Course programme

What will I learn?
  • How to do digital marketing
  • What's a marketing funnel
  • How to work out if a marketing campaign is worth starting
  • How to design campaigns around customers' lives and decisions, using Facebook targeting, amongst other things
  • How to use longtail keywords to boost organic search traffic
  • How to choose which marketing channels to put together
  • How to measure success using digital marketing analytics and split testing, and use those measurements to tell you what works, what doesn't, and where to focus

What’s involved?
  • Introduction: The Customer Journey
  • Paid Marketing Channels
  • Content, Community and Tribes
  • Search
  • Analysing a marketing campaign
  • Marketing Tools