Sales And Marketing Management (1)

HRODC Postgraduate Training Institute
In Central London (England)

£ 4,000 - (Rs 3,26,132)

Important information

  • Course
  • Central london (England)
  • Duration:
    5 Days
  • When:

Suitable for: his course is designed for: Sales / Marketing Managers, Relationship Managers / Executives, Product and Business Development Managers, Sales Professionals, Marketing Officers, Marketing Support Personnel, Sales Managers, Sales Executives and Sales Personnel, Key Account Specialists, Anyone who wish to upgrade their skills to function effectively in the sales and marketing environment

Important information

Where and when

Starts Location
Central London
Carburton Street, W1W 5EE, London, England
See map

What you'll learn on the course

Marketing Management
IT Development
IT Management
Sales Training
Sales and marketing
Sales Marketing
Sales Perspective

Course programme

Course Contents:

Module 1 - Sales and Marketing: Sales Perspective

  • Development and Role of Selling in Marketing
  • Characteristics of Modern Selling
  • Business to Consumer Markets (B2C)
  • Different Types of Consumer Markets
  • Fast Moving Consumer Goods (FMCG)
  • Semi-Durable Consumer Goods
  • Durable Consumer Goods
  • Types of Selling
  • Business to Business (B2B)
  • The Duties and Responsibilities of a Sales Manager
  • Marketing Segmentation and Targeting
  • The Marketing Mix
  • Price
  • Product
  • Promotion
  • Place
  • The Product Life-Cycle Curve
  • Sales Strategies
  • Marketing Analysis or Marketing Audit
  • The Planning Process
  • The External Audit consists of an Analysis of Broad Macro-Environment Trends
  • Political
  • Economic
  • Socio-Cultural
  • Technological (PEST)
  • Hierarchy of the Marketing Plan
  • Contribution of the Sales Function
  • The Promotional Mix
  • Advertising
  • Sales Promotion
  • Publicity/Public Relations
  • Personal Selling
  • Direct Marketing
  • Interactive/Internet Marketing
  • Stages in the Buying Process

Additional information

Sales And Marketing Management (1): Sales Perspective - Leading to Diploma-postgraduate, Accumulating to Postgraduate Diploma, Progressing to Ma, Mba, Msc, Incorporating Business to Consumer Markets, Types of Consumer Markets, Fast Moving Consumer Goods, Types of Selling, the Marketing Mix (london, Uk)