Sales and Marketing Management – Module 1: Sales Perspective-(Diploma-Postgraduate)

HRODC Postgraduate Training Institute
In Kuala Lumpur (Malaysia), Dubai (United Arab Emirates), Manila (Philippines) and 4 other venues

£ 5,000 - (Rs 4,12,918)
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Important information

Typology Training
Start At 7 venues
Duration 5 Days
Start Flexible
Description


Suitable for: Sales / Marketing Managers. Relationship Managers / Executives. Product and Business Development Managers. Sales Professionals. Marketing Officers. Marketing Support Personnel. Sales Managers. Sales Executives. Sales Personnel. Key Account Specialists. Anyone who wish to upgrade their skills to function effectively in the sales and marketing environment

Important information
Venues

Where and when

Starts Location
Flexible
Flexible
Cairo
Champolion, 12421, Egypt, Egypt
See map
Flexible
City of Doha
Al Wahda Street, 25500, Doha, Qatar
See map
Flexible
Flexible
Flexible
Dubai
Coral Deira Hotel, Muraqabat Street, Deria, Dubai, 82999,, 82999, Dubai, United Arab Emirates
See map
Flexible
Flexible
Johannesburg
Oxford Road, 2132, Johannesburg, South Africa
See map
Flexible
Flexible
Flexible
Kuala Lumpur
Jalan Ampang Hilir, 68, Malaysia, Malaysia
See map
See all (7)
Starts Flexible
Flexible
Location
Cairo
Champolion, 12421, Egypt, Egypt
See map
Starts Flexible
Location
City of Doha
Al Wahda Street, 25500, Doha, Qatar
See map
Starts Flexible
Flexible
Flexible
Location
Dubai
Coral Deira Hotel, Muraqabat Street, Deria, Dubai, 82999,, 82999, Dubai, United Arab Emirates
See map
Starts Flexible
Flexible
Location
Johannesburg
Oxford Road, 2132, Johannesburg, South Africa
See map
Starts Flexible
Flexible
Flexible
Location
Kuala Lumpur
Jalan Ampang Hilir, 68, Malaysia, Malaysia
See map
Starts Flexible
Location
Manila
Makati, 1200, Philippines, Philippines
See map
Starts Flexible
Location
Muscat
Shatti Al Qurm, 951, Oman, Oman
See map

Course programme

Course Contents, Concepts and Issues

Development and Role of Selling in Marketing

Characteristics of Modern Selling

Business to Consumer Markets (B2C)

Different Types of Consumer Markets

Fast Moving Consumer Goods (FMCG)

Semi-Durable Consumer Goods

Durable Consumer Goods

Types of Selling

Business to Business (B2B)

The Duties and Responsibilities of a Sales Manager

Marketing Segmentation and Targeting

The Marketing Mix

Price

Product

Promotion

Place

The Product Life-Cycle Curve

Sales Strategies

Marketing Analysis or Marketing Audit

The Planning Process

The External Audit consists of an Analysis of Broad Macro-Environment Trends

Political

Economic

Socio-Cultural

Technological (PEST)

Hierarchy of the Marketing Plan

Contribution of the Sales Function

The Promotional Mix

Advertising

Sales Promotion

Publicity/Public Relations

Personal Selling

Direct Marketing

Interactive/Internet Marketing

Stages in the Buying Process

Achievements for this centre


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