Sales and Marketing Management – Module 1: Sales Perspective - (Diploma-Postgraduate)
Training
In Paris 01 Louvre (France) and Amsterdam (Netherlands)
*Indicative price
Original amount in GBP:
£ 5,000
Description
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Type
Training
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Location
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Duration
5 Days
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Start date
Different dates available
Suitable for: Sales / Marketing Managers. Relationship Managers / Executives. Product and Business Development Managers. Sales Professionals. Marketing Officers. Marketing Support Personnel. Sales Managers. Sales Executives. Sales Personnel. Key Account Specialists. Anyone who wish to upgrade their skills to function effectively in the sales and marketing environment
Facilities
Location
Start date
Start date
Start date
Reviews
Course programme
Course Contents, Concepts and Issues
Development and Role of Selling in Marketing
Characteristics of Modern Selling
Business to Consumer Markets (B2C)
Different Types of Consumer Markets
Fast Moving Consumer Goods (FMCG)
Semi-Durable Consumer Goods
Durable Consumer Goods
Types of Selling
Business to Business (B2B)
The Duties and Responsibilities of a Sales Manager
Marketing Segmentation and Targeting
The Marketing Mix
Price
Product
Promotion
Place
The Product Life-Cycle Curve
Sales Strategies
Marketing Analysis or Marketing Audit
The Planning Process
The External Audit consists of an Analysis of Broad Macro-Environment Trends
Political
Economic
Socio-Cultural
Technological (PEST)
Hierarchy of the Marketing Plan
Contribution of the Sales Function
The Promotional Mix
Advertising
Sales Promotion
Publicity/Public Relations
Personal Selling
Direct Marketing
Interactive/Internet Marketing
Stages in the Buying Process
Sales and Marketing Management – Module 1: Sales Perspective - (Diploma-Postgraduate)
*Indicative price
Original amount in GBP:
£ 5,000