Sales and Marketing Management – Module 1: Sales Perspective - (Diploma-Postgraduate)

HRODC Postgraduate Training Institute
In Paris 01 Louvre (France) and Amsterdam (Netherlands)

£ 5,000 - (Rs 4,28,323)
+ VAT
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Important information

Description


Suitable for: Sales / Marketing Managers. Relationship Managers / Executives. Product and Business Development Managers. Sales Professionals. Marketing Officers. Marketing Support Personnel. Sales Managers. Sales Executives. Sales Personnel. Key Account Specialists. Anyone who wish to upgrade their skills to function effectively in the sales and marketing environment

Important information
Venues

Where and when

Starts Location
Flexible
Amsterdam
Damrak 1-5, 1012, Noord Holland, Netherlands
See map
Flexible
Paris 01 Louvre
(75) Paris, France
See map

Course programme

Course Contents, Concepts and Issues

Development and Role of Selling in Marketing

Characteristics of Modern Selling

Business to Consumer Markets (B2C)

Different Types of Consumer Markets

Fast Moving Consumer Goods (FMCG)

Semi-Durable Consumer Goods

Durable Consumer Goods

Types of Selling

Business to Business (B2B)

The Duties and Responsibilities of a Sales Manager

Marketing Segmentation and Targeting

The Marketing Mix

Price

Product

Promotion

Place

The Product Life-Cycle Curve

Sales Strategies

Marketing Analysis or Marketing Audit

The Planning Process

The External Audit consists of an Analysis of Broad Macro-Environment Trends

Political

Economic

Socio-Cultural

Technological (PEST)

Hierarchy of the Marketing Plan

Contribution of the Sales Function

The Promotional Mix

Advertising

Sales Promotion

Publicity/Public Relations

Personal Selling

Direct Marketing

Interactive/Internet Marketing

Stages in the Buying Process


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