Sales Hacking: an Introduction



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The following course, offered by Udemy, will help you improve your skills and achieve your professional goals. During the program you will study different subjects which are deemed to be useful for those who want to enhance their professional career. Sign up for more information!

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Where and when

Starts Location


What you'll learn on the course

Sales Training
Sales Hacking

Course programme

Our inaugural event hosted over 250 sales professionals and startup founders plus a line up that included Aaron Ross, Jason Lemkin, Mark Roberge, Brian Jacobs, and other experienced CEOs and Sales SVPs with sales leadership roles at Box, Google, RelateIQ, Oracle, Dropbox, Yammer, Salesforce, among others.

The Sales Hacker Conferences aim to spark innovation and community engagement in the ever evolving world of B2B sales.

If you are selling a product at any level, this content will be sure to open your eyes to exciting new sales tactics.

Our Speakers:

Stage I. Lead Gen

-Aaron Ross - Building Predictable Revenue

Aaron Ross is the author of the acclaimed sales book Predictable Revenue. Aaron was an searly hire at Salesforce and built their outbound sales process from the ground up.

-Ilya Lichtenstein (CEO, Mixrank) - Hacking Lead Gen Part I

Ilya shows us the technical side of lead and adds context as to what types of leads your should be looking for and how to use and hack data to build endless targeted leads lists.

-J.Scott Zimmerman (CEO, Xola) - Hacking Lead Gen Part II

Scott shows us the technical side of lead gen through segmenting leads and ranking them in your system before reaching out.

-Jaspar Weir (President, Taskus) - Outsourcing The Sales Process

Jaspar is the President and Co-founder of a leading outsource staffing company by the name of Taskus. They work with some of Silicon Valley’s fastest growing companies.

-Darren Waddell (CMO, Radius) - Using Data to Segment Your Leads & Prospects

Darren Waddell is the CMO of Radius Intelligence and is a marketing and product legend. Radius Intelligence is using data to score leads and focus salespeople on the right targets.

Stage II. Engagement

-Tawheed Kader (Founder & CEO, ToutApp) - Email Engagement Rules For Sales Campaigns

Tawheed Kader or better known as TK, is the Founder and CEO of Toutapp. Toutapp allows salesmen visibility so they can track and optimize emails. TK has vast amounts of data that can be used to decipher exactly when and how to engage with your prospect.

-Armando Mann (SVP of Sales and Customer Success, RelateIQ) - Proven Getting To Market Strategies

Armando Mann is the SVP of Sales and Customer Success at RelateIQ which just raised a $29 million dollar series A round and is an incredibly fast growing and new smart CRM. Armando held sales positions at Google and Salesforce before he was the Head of Sales at Dropbox.

III. Competing

-Matt Cameron (VP of Sales, Scripted) - Proposals That Win

Matt Cameron is the VP of Sales at Scripted and help Salesforce launch their business in the Oceania/Asia regions. Matt has unique experience in competing with larger companies for bids and business and aims to teach us how to do it for ourselves.

-Heidi Tucker (VP of Alliances & Business Development, InsideView) - Selling Through Partnerships

Heidi Tucker is the VP of Alliances & Business Development at InsideViews and was previously a sales or BD executive at Bank of America, First Research, and Hoovers.

-Brian Jacobs (Founder and General Partner, Emergence Capital Partners) - Funding SaaS Companies

III. Scaling

-Doug Landis (SVP of Sales Productivity, Box) - Building Scalable Sales Processes From Day One

Doug Landis is the SVP of Sales Productivity at Box, the largest enterprise cloud storage company. He’s held positions at Salesforce and Oracle and is in charge of making the sales organization more efficient.

-Jon Bischke (Co-founder & CEO, Entelo) - Sales Tactics To Use In Recruiting Talent

Jon Bishcke is a serial entrepreneur that has sold three companies, two to publicly traded companies. He runs a software company that uses proprietary data to help recruiters hire top talent.

-Mark Roberge (SVP of Sales, Hubspot) - The Science of Building a Scalable Sales Team

Mark Roberge is the SVP of Sales at Hubspot, the leading inbound sales company. He runs the sales team which has 200 employees. They’ve acquired 7,000 new customers for HubSpot, placing the company as the #33 Fastest Growing Company in America on the Inc. 500 list.

-Jason Lemkin (Co-founder & CEO, Echosign, SaaStr) - How To Hire Your VP Of Sales

Jason Lemkin founded and sold Echosign for over $100 million to Adobe. He now invests in and writes about SaaS and B2B startups.

IV. Startup Close Up

-Jason Lemkin & Aaron Ross

Two startups will present their problems for Jason and Aaron to assess and work through.

  • QuoteRoller
  • BadgerMapper

Special thanks to our sponsors - ToutApp, InsideView, Scripted, Fliptop, MobileWorks, Emergence Capital, Argyle Forum, Toofr

What are the requirements?
  • Some understanding of sales
  • Should be selling or looking to sell a product
What am I going to get from this course?
  • Over 28 lectures and 12 hours of content!
  • Over 7 hours of content and 15 video sessions with slides
  • Written transcriptions of each session
  • How to build an outbound sales machine that can triple your pipeline
  • How to hire and grow the best kinds of salespeople
  • Where to find free and clean emails in bulk and how to mine leads
  • How to hire, train, and manage outsourcers for the sales procress
  • Engagement and relationship strategies for the new salesperson
  • How to create short and effective proposals
  • What you need to know about sizing up partnerships
  • What to know when looking for funding
  • How to keep your sales team productive through growth
  • Hiring your VP of Sales
What is the target audience?
  • B2B Founders
  • B2B Sales Hires
  • First employees of B2B companies
  • Anyone selling a product