Services Marketing Training

The objective of the course is to develop an understanding of services and sevice marketing with emphasis on various aspects of service marketing which make it different from goods marketing. In this course you will be studying about Concept of services , importance, Goods & Services marketing, Emergence & Reasons for growth of service sector in India, Characterstics of services, Classifications of services, Environment of Service Marketing, Product, Product differentiation, product levels, Advertising, Sales Promotion & Personal Selling in service industry, concept of Physical Evidence, importance and types of Physical Evidence in various services