Set Up a Digital Business - University College London

Digital Business Academy
Online

Free

Important information

  • Course
  • Online
  • When:
    Flexible
Description

What is it about?
So you’ve identified a compelling opportunity, done your customer development and you’re ready to launch your company. This course covers how you set up a company to run your business whilst avoiding some of the common pitfalls regarding company formation, staffing and resourcing. We’ll learn first hand from the founders of small businesses the things that they wished they’d known when starting-up.

Important information
What are the course objectives?

What will I learn?
Over five weeks the course will present a series of videos, worked examples, exercises and discussions to help set up your venture. The topics for each week are

Taking stock - what is a value proposition
Setting sail – company formation
Finding your first employees
Physical and capital resources
Scaling through sales - from prospect to champion

Is this course for me?

Who is it for?
You're still at the stage of wanting to set up a new digital business
You've validated your ideas and are ready to start something new
You need additional resources to deliver your online value proposition
You want to make sure you get the fundamentals right so you have a good base on which to grow your new venture

Requirements: Time Required Approximately 15 hours, including exercises at your own time.

Venues

Where and when

Starts Location
Flexible
Online

What you'll learn on the course

Mapping
Value Proposition
Stock
Customer
User
Capital
Sail
Company formation
Emplouees
Capital Resources

Course programme

What’s involved? 

  • Taking stock - what is your customer value proposition

  • Setting sail – company formation

  • Finding your first employees

  • Physical and capital resources

  • Scaling through sales - from prospect to champion

  • Understanding the user journey and mapping it