Size Up Your Idea - University College London

Digital Business Academy


Important information

  • Course
  • Online
  • When:

What is it about?
Creating an online business can mean venturing into new territory. This course will give you tools and frameworks to develop unique and agile digital business ideas that are focused on real customers with real needs.

Important information
What are the course objectives?

What will I learn?
"Size up your idea", the first module, in the Digital Business Academy, is designed to help you get started and gain key skills in the world of digital business. Over six weeks we will guide you through a series of videos, worked examples, exercises and discussions that help identify and validate novel business concepts. We'll help you develop a good business idea into a great business idea. The topics covered are:

Developing Digital Business Skills – why you why now?
Charting the way – frameworks and tools to help you analyse new opportunities
How to beat the competition - looking at your idea and how it compares to your rivals
Generating ideas - how to generate great idea.
Validating your idea - how to make sure your idea works, and how to improve it
Understanding what a minimum viable product is and developing a value proposition through lean methodology and processes
Turning your idea into a product – key steps to start you on your journey towards a successful digital business

Is this course for me?

Who is it for?
You have an idea for a digital business and aren't sure where to start
You’re in a start-up but you're not completely sure you know what you are doing
You are in an established business but feel that could be being more entrepreneurial
You're thinking "How to start an online business?"


Where and when

Starts Location

What you'll learn on the course

Digital business
Online learning
Customer Development

Course programme

What’s involved?
  • Developing Digital Business Skills: Online e-learning material; Video case study analysis
  • Charting the way: Online e-learning material; Business Canvas Modelling case study
  • How to beat the competition: Online e-learning material; SWOT analysis
  • Generating ideas: Online e-learning material; Idea Generation workbook
  • Validating your idea: Online e-learning material; Customer Development activities
  • Turning your idea into a product: Online e-learning material; End of module quiz